Skip to content
OpenCapital
Get started

Johnson Outdoors JOUT Camping & Watercraft Recreation — Marketing and selling

Other segment segments

Fishing
$29.43M+28.0%
Diving
$6.23M+32.3%

Similar metrics at other companies

Hilton Grand Vacations logo
HGVSales and marketing — Expenses
$437M+2.8%
SMP
SMPVehicle Control — Selling and marketing expenses
$12M-2.7%
Marcus Corporation logo
MCSHotels/Resorts — Advertising and marketing
$4.41M+8.5%
Hilton Grand Vacations logo
HGVMarketing expense — Expenses
$239M+3.9%
BAL
BALYCasinos & Resorts — Marketing costs
$17.01M+46.5%
SEN
SENEACorporate And Other — Sales & Marketing
$212K-17.2%

Other financials

Income statement

See full
Revenue$194.5M+15.5%
Gross profit$75.5M+28.2%
Operating income$10.3M+111%
Net income$9.4M+308%
EPS (diluted)$0.89+305%

Balance sheet

See full
Cash & equivalents$107.9M+20.3%
Total debt$46.0M-5.8%
Total equity$418.9M-5.0%
Total assets$618.3M-1.0%

Cash flow

See full
Operating cash flow-$12.3M-641%
CapEx$6.2M+88.3%
Free cash flow-$18.5M-273%

Valuation

See full
Market cap$481.84M+58.8%
Enterprise value$419.94M+59.9%
P/S0.7×+0.2×

Profitability

See full
Gross margin37.5%+5.4pp
Operating margin1%+0.5pp
Net margin-2.3%-1.0pp
FCF margin3.8%-2.5pp

Returns & leverage

See full
Return on equity-3.5%-1.4pp
Debt / equity0.1×0.0×
Current ratio3.5×-0.4×

Where this comes from

Reported directly by Johnson Outdoors in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Johnson Outdoors’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

Ask your AI about Johnson Outdoors's camping & watercraft recreation — marketing and selling.

Connect your AI assistant and compare segments, right in your chat.

Connect your AI
Harbor at dusk
Claude

Questions, answered.

What is Johnson Outdoors's camping & watercraft recreation — marketing and selling?
Johnson Outdoors (JOUT) reported camping & watercraft recreation — marketing and selling of $5.15M in Q1 2026.
How has Johnson Outdoors's camping & watercraft recreation — marketing and selling changed year-over-year?
Johnson Outdoors's camping & watercraft recreation — marketing and selling increased by 7.9% year-over-year, from $4.77M to $5.15M.
What does camping & watercraft recreation — marketing and selling mean?
This metric captures the expenses incurred for advertising, promoting, and distributing products within the camping and watercraft recreation segment. It reflects the company's investment in brand visibility and customer acquisition efforts for these specific outdoor categories.