What is Johnson Outdoors's fishing — marketing and selling?

Johnson Outdoors (JOUT) reported fishing — marketing and selling of $29.43M in Q1 2026.

How has Johnson Outdoors's fishing — marketing and selling changed year-over-year?

Johnson Outdoors's fishing — marketing and selling increased by 28.0% year-over-year, from $22.99M to $29.43M.

What does fishing — marketing and selling mean?

Reflects the expenditures dedicated to advertising, brand promotion, and sales force support for the fishing segment. This investment is critical for maintaining market share and driving consumer awareness of specialized outdoor brands.

Johnson Outdoors JOUT Fishing — Marketing and selling

Other segment segments

Diving

$6.23M+32.3%

Camping & Watercraft Recreation

$5.15M+7.9%

Similar metrics at other companies

QUBTSales and marketing

$1.6M+138%

SEN

SENEAFruit And Snack — Sales & Marketing

$507K+18.2%

JJSFFood Service — Sales & Marketing

$16.88M+9.4%

TRNSDistribution — Sales & Marketing

$3.74M+6.9%

EVMNSales and marketing

$263.71K+47.6%

NKESales & Marketing

$1.09B+0.2%

Other financials

Income statement

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Revenue$194.5M+15.5%

Gross profit$75.5M+28.2%

Operating income$10.3M+111%

Net income$9.4M+308%

EPS (diluted)$0.89+305%

Balance sheet

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Cash & equivalents$107.9M+20.3%

Total debt$46.0M-5.8%

Total equity$418.9M-5.0%

Total assets$618.3M-1.0%

Cash flow

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Operating cash flow-$12.3M-641%

CapEx$6.2M+88.3%

Free cash flow-$18.5M-273%

Valuation

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Market cap$481.84M+58.8%

Enterprise value$419.94M+59.9%

P/S0.7×+0.2×

Profitability

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Gross margin37.5%+5.4pp

Operating margin1%+0.5pp

Net margin-2.3%-1.0pp

FCF margin3.8%-2.5pp

Returns & leverage

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Return on equity-3.5%-1.4pp

Debt / equity0.1×0.0×

Current ratio3.5×-0.4×

Where this comes from

Reported directly by Johnson Outdoors in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Johnson Outdoors’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Johnson Outdoors's fishing — marketing and selling?: Johnson Outdoors (JOUT) reported fishing — marketing and selling of $29.43M in Q1 2026.
How has Johnson Outdoors's fishing — marketing and selling changed year-over-year?: Johnson Outdoors's fishing — marketing and selling increased by 28.0% year-over-year, from $22.99M to $29.43M.
What does fishing — marketing and selling mean?: Reflects the expenditures dedicated to advertising, brand promotion, and sales force support for the fishing segment. This investment is critical for maintaining market share and driving consumer awareness of specialized outdoor brands.