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Johnson Outdoors JOUT Fishing — Marketing and selling
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Where this comes from
Reported directly by Johnson Outdoors in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Johnson Outdoors’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 12:07 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000788329-26-000016
| Three Months Ended July 3, 2026 | Fishing | Camping & Watercraft Recreation | Diving | Other/Corporate | Total |
|---|---|---|---|---|---|
| Net Sales | 149,985 | 16,432 | 23,313 | 1 | 189,731 |
| Cost of goods sold | 87,050 | 7,889 | 8,944 | (87) | 103,796 |
| Gross profit | 62,935 | 8,543 | 14,369 | 88 | 85,935 |
| Marketing and selling expense | 27,221 | 5,483 | 6,649 | 2,458 | 41,811 |
| Administrative management, finance and information systems expense | 2,837 | 1,224 | 3,205 | 9,832 | 17,098 |
| Research and development expense | 6,513 | 720 | 1,229 | 221 | 8,683 |
| Operating profit (loss) | $26,364 | $1,116 | $3,286 | $(12,423) | $18,343 |
| Depreciation and Amortization Expense | $3,657 | $393 | $327 | $541 | $4,918 |
Item 1. Financial Statements
FAQ
- What is Johnson Outdoors's fishing — marketing and selling?
- Johnson Outdoors (JOUT) reported fishing — marketing and selling of $27.22M in Q2 2026.
- How has Johnson Outdoors's fishing — marketing and selling changed year-over-year?
- Johnson Outdoors's fishing — marketing and selling increased by 9.8% year-over-year, from $24.8M to $27.22M.
- What is the long-term trend for Johnson Outdoors's fishing — marketing and selling?
- Over 2 years (2023 to 2025), Johnson Outdoors's fishing — marketing and selling has grown at a -2.1% compound annual growth rate (CAGR), from $89.59M to $85.92M.
- What does fishing — marketing and selling mean?
- Reflects the expenditures dedicated to advertising, brand promotion, and sales force support for the fishing segment. This investment is critical for maintaining market share and driving consumer awareness of specialized outdoor brands.
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