What does military+ segment — selling and promotional mean?

This captures the marketing and student acquisition expenses specifically allocated to the Military+ segment. It is a key indicator of the cost to acquire new students and the intensity of competitive pressure within the military education niche.

American Public Education (APEI) Military+ Segment — Selling and promotional

Screener

Other segment segments

Health+

$21.59M—

Similar metrics at other companies

ELANReportable Segment — Marketing and selling

$310M+14.0%

GILDReportable Segment — Selling and marketing expenses

$1.01B+17.0%

ROLReportable Segment — Selling and marketing expenses

$151.97M+8.4%

BKKTReportable Segment — Marketing and promotions

$63K-34.4%

CUBIReportable Segment — Advertising and promotion

$481K+4.3%

MEDOptavia Segment — Selling, marketing, and after sales support

$34.68M-42.1%

Other financials

Income statement

See full

Revenue$171.7M+5.5%

Gross profit$95.1M+12.7%

Operating income$13.5M+92.5%

Net income$9.8M+117%

EPS (diluted)$0.52+2,700%

Balance sheet

See full

Cash & equivalents$146.5M-17.0%

Total debt$153.5M-21.6%

Total equity$314.1M+15.4%

Total assets$537.7M+0.1%

Cash flow

See full

Operating cash flow$12.1M-18.0%

CapEx$4.7M+28.2%

Free cash flow$7.4M-33.4%

Valuation

See full

Market cap$939.92M+74.5%

Enterprise value$946.84M+69.7%

P/E20.6×+0.7×

P/S1.4×+0.6×

Profitability

See full

Gross margin55.9%+2.5pp

Operating margin9.6%+2.6pp

Net margin6.8%+2.6pp

FCF margin9.4%—

Returns & leverage

See full

Return on equity15.6%+5.9pp

Debt / equity0.5×-0.2×

Current ratio3.2×+0.4×

Where this comes from

Reported directly by American Public Education in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: American Public Education’s 10-Q, filed August 10, 2026.

Filed: Aug 10, 2026, 4:06 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001201792-26-000012

Line item	Three Months Ended June 30, 2026	Three Months Ended June 30, 2025	Six Months Ended June 30, 2026	Six Months Ended June 30, 2025
Military+ Segment
Revenue	$85,538	$81,731	$174,981	$165,677
Instructional costs and services	27,502	28,518	53,709	55,829
Selling and promotional	18,304	15,945	35,240	31,646
General and administrative	14,895	14,808	29,286	29,042
Other (1)	1,114	1,018	2,305	3,592
Income from operations before interest and income taxes	$23,723	$21,442	$54,441	$45,568
Health+ Segment

Item 1. Financial Statements

FAQ

What is American Public Education's military+ segment — selling and promotional?: American Public Education (APEI) reported military+ segment — selling and promotional of $18.3M in Q2 2026.
What does military+ segment — selling and promotional mean?: This captures the marketing and student acquisition expenses specifically allocated to the Military+ segment. It is a key indicator of the cost to acquire new students and the intensity of competitive pressure within the military education niche.