Rollins ROL Business Segments — Selling and marketing expenses
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Where this comes from
Reported directly by Rollins in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Rollins’s 10-Q, filed April 23, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Rollins's business segments — selling and marketing expenses?
- Rollins (ROL) reported business segments — selling and marketing expenses of $112M in Q1 2026.
- How has Rollins's business segments — selling and marketing expenses changed year-over-year?
- Rollins's business segments — selling and marketing expenses increased by 14.0% year-over-year, from $98.25M to $112M.
- What is the long-term trend for Rollins's business segments — selling and marketing expenses?
- Over 3 years (2022 to 2025), Rollins's business segments — selling and marketing expenses has grown at a 14.3% compound annual growth rate (CAGR), from $324.94M to $484.86M.
- What does business segments — selling and marketing expenses mean?
- This metric tracks the investment in customer acquisition, advertising, and sales force support for the segment. It measures the company's commitment to growth and market penetration.