Business Segments · Selling and marketing expenses
Business Segments — Selling and marketing expenses
Rollins Business Segments — Selling and marketing expenses increased by 4.1% to $112.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 14.0%, from $98.25M to $112.00M. Over 3 years (FY 2022 to FY 2025), Business Segments — Selling and marketing expenses shows an upward trend with a 14.3% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2022
Last reportedQ1 2026
Rolls up toSales & Marketing
How to read this metric
High spending may signal an aggressive growth strategy, while low spending might indicate market saturation or cost-cutting measures.
Detailed definition
This metric tracks the investment in customer acquisition, advertising, and sales force support for the segment. It meas...
Peer comparison
Standard SG&A component for sales-driven organizations.
Metric ID:
rol_segment_reportable_segment_selling_and_marketing_expensesHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $81.23M | $81.23M | $81.23M | $81.23M | $93.95M | $93.95M | $93.95M | $93.95M | $82.91M | $125.45M | $124.39M | $95.17M | $98.25M | $140.18M | $138.88M | $107.55M | $112.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +15.7% | +0.0% | +0.0% | +0.0% | -11.8% | +51.3% | -0.8% | -23.5% | +3.2% | +42.7% | -0.9% | -22.6% | +4.1% |
| YoY Change | — | — | — | — | +15.7% | +15.7% | +15.7% | +15.7% | -11.8% | +33.5% | +32.4% | +1.3% | +18.5% | +11.7% | +11.7% | +13.0% | +14.0% |
Range$81.23M – $140.18M
CAGR+8.4%
Avg YoY Growth+14.4%
Median YoY Growth+15.7%
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Frequently Asked Questions
- What is Rollins's business segments — selling and marketing expenses?
- Rollins (ROL) reported business segments — selling and marketing expenses of $112.00M in Q1 2026.
- How has Rollins's business segments — selling and marketing expenses changed year-over-year?
- Rollins's business segments — selling and marketing expenses increased by 14.0% year-over-year, from $98.25M to $112.00M.
- What is the long-term trend for Rollins's business segments — selling and marketing expenses?
- Over 3 years (2022 to 2025), Rollins's business segments — selling and marketing expenses has grown at a 14.3% compound annual growth rate (CAGR), from $324.94M to $484.86M.
- What does business segments — selling and marketing expenses mean?
- Costs associated with marketing and acquiring new customers.