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Weave Communications WEAV Business Segments — Marketing costs
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Where this comes from
Reported directly by Weave Communications in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Weave Communications’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:08 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001609151-26-000074
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Costs and Expenses: | ||||
| Direct costs of goods sold | 11,982 | 9,745 | 23,078 | 19,302 |
| Payroll and employee-related costs | 43,470 | 44,014 | 86,154 | 85,666 |
| Marketing costs | 6,011 | 4,719 | 13,031 | 9,449 |
| Partner costs | 1,652 | 1,355 | 3,100 | 2,590 |
| Professional fees | 1,958 | 2,238 | 4,009 | 3,939 |
| Facilities costs | 2,329 | 2,247 | 4,755 | 4,261 |
| Software costs | 4,085 | 3,235 | 7,567 | 6,295 |
Item 1. Financial Statements.
FAQ
- What is Weave Communications's business segments — marketing costs?
- Weave Communications (WEAV) reported business segments — marketing costs of $6.01M in Q2 2026.
- How has Weave Communications's business segments — marketing costs changed year-over-year?
- Weave Communications's business segments — marketing costs increased by 27.4% year-over-year, from $4.72M to $6.01M.
- What is the long-term trend for Weave Communications's business segments — marketing costs?
- Over 3 years (2022 to 2025), Weave Communications's business segments — marketing costs has grown at a 39.3% compound annual growth rate (CAGR), from $7.96M to $21.52M.
- What does business segments — marketing costs mean?
- This metric tracks the expenditures dedicated to customer acquisition, brand awareness, and demand generation activities within the segment. It is a critical indicator of the company's investment in growth and its ability to expand its market presence.
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