Bally's BALY Casinos & Resorts — Marketing costs

Other segment segments

Similar metrics at other companies

MCSHotels/Resorts — Advertising and marketing

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RRRCasino — Operating costs and expenses

$91.23M+2.0%

MCSHotels/Resorts — Total Costs & Expenses

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WHMarketing, reservation and loyalty — Cost of revenues

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Questions, answered.

What is Bally's's casinos & resorts — marketing costs?

Bally's (BALY) reported casinos & resorts — marketing costs of $17.01M in Q1 2026.

How has Bally's's casinos & resorts — marketing costs changed year-over-year?

Bally's's casinos & resorts — marketing costs increased by 46.5% year-over-year, from $11.61M to $17.01M.

What is the long-term trend for Bally's's casinos & resorts — marketing costs?

Over 3 years (2022 to 2025), Bally's's casinos & resorts — marketing costs has grown at a 31.5% compound annual growth rate (CAGR), from $66.17M to $150.59M.

What does casinos & resorts — marketing costs mean?

This tracks the total expenditure dedicated to advertising, promotional campaigns, and customer acquisition efforts within the segment. It is a key metric for evaluating the efficiency of marketing spend in driving foot traffic and player engagement.