Bally's BALY North America Interactive — Marketing costs
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Where this comes from
Reported directly by Bally's in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Bally's’s 10-Q, filed May 18, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Bally's's north america interactive — marketing costs?
- Bally's (BALY) reported north america interactive — marketing costs of $14.09M in Q1 2026.
- How has Bally's's north america interactive — marketing costs changed year-over-year?
- Bally's's north america interactive — marketing costs increased by 99.8% year-over-year, from $7.05M to $14.09M.
- What is the long-term trend for Bally's's north america interactive — marketing costs?
- Over 3 years (2022 to 2025), Bally's's north america interactive — marketing costs has grown at a 74.3% compound annual growth rate (CAGR), from $20.01M to $105.95M.
- What does north america interactive — marketing costs mean?
- Includes all expenditures related to customer acquisition, advertising, and promotional activities within the interactive segment. This metric is a key indicator of the company's investment in brand awareness and user base expansion in the competitive digital gaming market.