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Bally's BALY North America Interactive — Marketing costs
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Where this comes from
Reported directly by Bally's in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Bally's’s 10-Q, filed May 18, 2026.
- Filed
- May 18, 2026, 4:57 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001747079-26-000046
| Three Months Ended March 31, 2026 (Successor) | Casinos & Resorts | Bally’s Intralot B2B | Bally’s Intralot B2C | North America Interactive |
|---|---|---|---|---|
| Revenue | $379,728 | $73,956 | $239,938 | $60,456 |
| Less: segment expenses | ||||
| Marketing costs | 17,009 | 1,325 | 25,638 | 14,085 |
| Gaming tax | 59,919 | 513 | 50,332 | 16,362 |
| Compensation | 114,387 | 22,657 | 28,737 | 10,691 |
| Other direct costs | — | 15,405 | 30,070 | 15,201 |
| Casino property costs | 43,074 | — | — | — |
| General and administrative | 26,707 | 9,586 | 10,781 | 6,445 |
ITEM 1. Financial Statements
FAQ
- What is Bally's's north america interactive — marketing costs?
- Bally's (BALY) reported north america interactive — marketing costs of $14.09M in Q1 2026.
- How has Bally's's north america interactive — marketing costs changed year-over-year?
- Bally's's north america interactive — marketing costs increased by 99.8% year-over-year, from $7.05M to $14.09M.
- What is the long-term trend for Bally's's north america interactive — marketing costs?
- Over 3 years (2022 to 2025), Bally's's north america interactive — marketing costs has grown at a 74.3% compound annual growth rate (CAGR), from $20.01M to $105.95M.
- What does north america interactive — marketing costs mean?
- Includes all expenditures related to customer acquisition, advertising, and promotional activities within the interactive segment. This metric is a key indicator of the company's investment in brand awareness and user base expansion in the competitive digital gaming market.
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