What is Bally's's bally’s intralot B2B — marketing costs?

Bally's (BALY) reported bally’s intralot B2B — marketing costs of $1.33M in Q1 2026.

What does bally’s intralot B2B — marketing costs mean?

This encompasses all expenditures related to advertising, promotional activities, and customer acquisition specifically for the Intralot B2B segment. Monitoring these costs helps evaluate the efficiency of marketing spend in driving segment growth.

Bally's BALY Bally’s Intralot B2B — Marketing costs

Other segment segments

Bally’s Intralot B2C

$25.64M+120%

Casinos & Resorts

$17.01M+46.5%

North America Interactive

$14.09M+99.8%

Similar metrics at other companies

GDOTB2B Services — Sales and marketing expenses

$2.41M-40.0%

GDOTB2B Services — Total Costs & Expenses

$388.85M+23.5%

EXPEB2B — Sales & Marketing

$726M+25.8%

EXPEB2B — Other segment items

$149M+28.4%

ABMB&I — Indirect costs

$31M-9.1%

GDOTB2B Services — Processing expenses

$353.15M+33.0%

Other financials

Income statement

See full

Revenue$755.7M+105%

Operating income$91.6M+5,161%

Net income-$161.9M-569%

EPS (diluted)-$2.69-572%

Balance sheet

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Cash & equivalents$653.4M+183%

Total debt$6.8B+23.0%

Total equity$791.3M-0.6%

Total assets$10.9B+45.9%

Cash flow

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Operating cash flow-$145.0M-445%

CapEx$38.9M+27.6%

Free cash flow-$183.9M-1,693%

Valuation

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Market cap$707.8M+45.9%

Enterprise value$6.88B+18.6%

P/S0.2×-0.1×

Profitability

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Operating margin-4.2%-1.4pp

Net margin-25.3%+31.2pp

FCF margin-12%—

Returns & leverage

See full

Return on equity-144%-434pp

Debt / equity8.6×+1.7×

Current ratio1.1×+0.4×

Where this comes from

Reported directly by Bally's in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Bally's’s 10-Q, filed May 18, 2026, on SEC EDGAR. View the filing →

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What is Bally's's bally’s intralot B2B — marketing costs?: Bally's (BALY) reported bally’s intralot B2B — marketing costs of $1.33M in Q1 2026.
What does bally’s intralot B2B — marketing costs mean?: This encompasses all expenditures related to advertising, promotional activities, and customer acquisition specifically for the Intralot B2B segment. Monitoring these costs helps evaluate the efficiency of marketing spend in driving segment growth.