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Bally's BALY Bally’s Intralot B2B — Marketing costs
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Where this comes from
Reported directly by Bally's in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Bally's’s 10-Q, filed May 18, 2026.
- Filed
- May 18, 2026, 4:57 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001747079-26-000046
| Three Months Ended March 31, 2026 (Successor) | Casinos & Resorts | Bally’s Intralot B2B | Bally’s Intralot B2C | North America Interactive |
|---|---|---|---|---|
| Revenue | $379,728 | $73,956 | $239,938 | $60,456 |
| Less: segment expenses | ||||
| Marketing costs | 17,009 | 1,325 | 25,638 | 14,085 |
| Gaming tax | 59,919 | 513 | 50,332 | 16,362 |
| Compensation | 114,387 | 22,657 | 28,737 | 10,691 |
| Other direct costs | — | 15,405 | 30,070 | 15,201 |
| Casino property costs | 43,074 | — | — | — |
| General and administrative | 26,707 | 9,586 | 10,781 | 6,445 |
ITEM 1. Financial Statements
FAQ
- What is Bally's's bally’s intralot B2B — marketing costs?
- Bally's (BALY) reported bally’s intralot B2B — marketing costs of $1.33M in Q1 2026.
- What does bally’s intralot B2B — marketing costs mean?
- This encompasses all expenditures related to advertising, promotional activities, and customer acquisition specifically for the Intralot B2B segment. Monitoring these costs helps evaluate the efficiency of marketing spend in driving segment growth.
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