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MGM Resorts International MGM MGM Digital — Marketing costs

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Other financials

Income statement

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Revenue$4.5B+1.0%
Operating income$503.6M+24.5%
Net income$292.4M+497%
EPS (diluted)$1.11+517%

Balance sheet

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Cash & equivalents$2.5B+30.1%
Total debt$30.2B-4.5%
Total equity$2.5B-15.5%
Total assets$39.8B-4.4%

Cash flow

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Operating cash flow$558.8M-13.5%
CapEx$241.4M-10.1%
Free cash flow$317.4M-15.9%

Valuation

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Market cap$11.39B+19.2%
Enterprise value$39B-0.5%
P/E26.7×+9.0×
P/S0.6×+0.1×

Profitability

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Operating margin5.7%-2.4pp
Net margin2.4%-0.7pp
FCF margin8.4%+0.9pp

Returns & leverage

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Return on equity15.5%-1.9pp
Debt / equity12×+1.4×
Current ratio1.3×+0.1×

Where this comes from

Reported directly by MGM Resorts International in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: MGM Resorts International’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:19 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000789570-26-000076
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Revenue196,308163,861379,049291,919
Less:
Payroll related expense34,19232,85464,42762,391
Marketing costs84,45767,002163,687124,795
Gaming taxes56,67539,564102,30770,189
Other segment items(2)51,86850,139105,11494,635
Segment Adjusted EBITDAR(30,884)(25,698)(56,486)(60,091)
Total Segment Adjusted EBITDAR1,241,1591,294,7962,497,6752,636,170

Item 1. Financial Statements (Unaudited)

FAQ

What is MGM Resorts International's MGM digital — marketing costs?
MGM Resorts International (MGM) reported MGM digital — marketing costs of $84.46M in Q2 2026.
How has MGM Resorts International's MGM digital — marketing costs changed year-over-year?
MGM Resorts International's MGM digital — marketing costs increased by 26.1% year-over-year, from $67M to $84.46M.
What is the long-term trend for MGM Resorts International's MGM digital — marketing costs?
Over 3 years (2022 to 2025), MGM Resorts International's MGM digital — marketing costs has grown at a 77.2% compound annual growth rate (CAGR), from $48.11M to $267.62M.
What does MGM digital — marketing costs mean?
Includes all advertising, promotional, and customer acquisition expenditures incurred to drive traffic and user engagement for digital gaming and sports betting platforms. This is a critical driver of growth in the competitive online gambling market, reflecting the cost to acquire and retain active users.

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