Getty Images GETY Business Segments — Marketing costs
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Where this comes from
Reported directly by Getty Images in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Getty Images’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Getty Images's business segments — marketing costs?
- Getty Images (GETY) reported business segments — marketing costs of $9.82M in Q1 2026.
- How has Getty Images's business segments — marketing costs changed year-over-year?
- Getty Images's business segments — marketing costs decreased by 17.5% year-over-year, from $11.91M to $9.82M.
- What is the long-term trend for Getty Images's business segments — marketing costs?
- Over 3 years (2022 to 2025), Getty Images's business segments — marketing costs has grown at a -5.3% compound annual growth rate (CAGR), from $55.82M to $47.33M.
- What does business segments — marketing costs mean?
- This represents the expenditures dedicated to customer acquisition, brand promotion, and market outreach for the segment's visual content offerings. It is a critical measure of the investment made to drive top-line growth and maintain competitive positioning.