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Getty Images GETY Business Segments — Marketing costs
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Where this comes from
Reported directly by Getty Images in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Getty Images’s 10-Q, filed August 10, 2026.
- Filed
- Aug 10, 2026, 4:16 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-055246
| (In thousands) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Significant segment expense items1: | ||||
| Cost of revenue (exclusive of depreciation and amortization) | 68,286 | 65,629 | 134,454 | 125,838 |
| Adjusted Selling, general & administrative expenses2 | 89,161 | 88,978 | 178,159 | 170,815 |
| Marketing costs | 9,374 | 12,302 | 19,191 | 24,208 |
| Other segment items3 | 29,910 | 32,413 | 59,946 | 75,196 |
| Segment income from operations | 32,367 | 35,560 | 63,921 | 62,902 |
| Interest expense | (57,339) | (36,556) | (111,513) | (69,231) |
| Other non-operating income (expense)4 | 12,579 | (56,706) | 33,360 | (89,352) |
Item 1. Condensed Consolidated Financial Statements (Unaudited)
FAQ
- What is Getty Images's business segments — marketing costs?
- Getty Images (GETY) reported business segments — marketing costs of $9.37M in Q2 2026.
- How has Getty Images's business segments — marketing costs changed year-over-year?
- Getty Images's business segments — marketing costs decreased by 23.8% year-over-year, from $12.3M to $9.37M.
- What is the long-term trend for Getty Images's business segments — marketing costs?
- Over 3 years (2022 to 2025), Getty Images's business segments — marketing costs has grown at a -5.3% compound annual growth rate (CAGR), from $55.82M to $47.33M.
- What does business segments — marketing costs mean?
- This represents the expenditures dedicated to customer acquisition, brand promotion, and market outreach for the segment's visual content offerings. It is a critical measure of the investment made to drive top-line growth and maintain competitive positioning.
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