Bally's BALY Bally’s Intralot B2C — Marketing costs

Other segment segments

Similar metrics at other companies

GDOTB2B Services — Sales and marketing expenses

$2.41M-40.0%

EXPEB2C — Sales & Marketing

$1.04B-7.2%

EXPEB2C — Other segment items

$333M+6.7%

EXPEB2B — Sales & Marketing

$726M+25.8%

STGWThe Marketing Cloud — Billable costs

$16K+129%

GDOTB2B Services — Total Costs & Expenses

$388.85M+23.5%

Questions, answered.

What is Bally's's bally’s intralot B2C — marketing costs?

Bally's (BALY) reported bally’s intralot B2C — marketing costs of $25.64M in Q1 2026.

How has Bally's's bally’s intralot B2C — marketing costs changed year-over-year?

Bally's's bally’s intralot B2C — marketing costs increased by 119.8% year-over-year, from $11.66M to $25.64M.

What does bally’s intralot B2C — marketing costs mean?

This encompasses all expenditures related to advertising, promotional campaigns, and customer acquisition efforts specifically for the Intralot B2C segment. Monitoring these costs helps evaluate the efficiency of marketing spend in driving user growth and brand awareness.