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Bally's BALY Bally’s Intralot B2C — Marketing costs
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Where this comes from
Reported directly by Bally's in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Bally's’s 10-Q, filed May 18, 2026.
- Filed
- May 18, 2026, 4:57 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001747079-26-000046
| Three Months Ended March 31, 2026 (Successor) | Casinos & Resorts | Bally’s Intralot B2B | Bally’s Intralot B2C | North America Interactive |
|---|---|---|---|---|
| Revenue | $379,728 | $73,956 | $239,938 | $60,456 |
| Less: segment expenses | ||||
| Marketing costs | 17,009 | 1,325 | 25,638 | 14,085 |
| Gaming tax | 59,919 | 513 | 50,332 | 16,362 |
| Compensation | 114,387 | 22,657 | 28,737 | 10,691 |
| Other direct costs | — | 15,405 | 30,070 | 15,201 |
| Casino property costs | 43,074 | — | — | — |
| General and administrative | 26,707 | 9,586 | 10,781 | 6,445 |
ITEM 1. Financial Statements
FAQ
- What is Bally's's bally’s intralot B2C — marketing costs?
- Bally's (BALY) reported bally’s intralot B2C — marketing costs of $25.64M in Q1 2026.
- How has Bally's's bally’s intralot B2C — marketing costs changed year-over-year?
- Bally's's bally’s intralot B2C — marketing costs increased by 119.8% year-over-year, from $11.66M to $25.64M.
- What does bally’s intralot B2C — marketing costs mean?
- This encompasses all expenditures related to advertising, promotional campaigns, and customer acquisition efforts specifically for the Intralot B2C segment. Monitoring these costs helps evaluate the efficiency of marketing spend in driving user growth and brand awareness.
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