OppFi OPFI Business Segments — Direct marketing costs
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Other financials
Where this comes from
Reported directly by OppFi in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: OppFi’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is OppFi's business segments — direct marketing costs?
- OppFi (OPFI) reported business segments — direct marketing costs of $10.39M in Q1 2026.
- How has OppFi's business segments — direct marketing costs changed year-over-year?
- OppFi's business segments — direct marketing costs increased by 0.9% year-over-year, from $10.29M to $10.39M.
- What is the long-term trend for OppFi's business segments — direct marketing costs?
- Over 3 years (2022 to 2025), OppFi's business segments — direct marketing costs has grown at a -4.4% compound annual growth rate (CAGR), from $58.29M to $50.89M.
- What does business segments — direct marketing costs mean?
- Captures the expenses incurred specifically to acquire new customers or promote the segment's financial products. This metric is vital for assessing the efficiency of customer acquisition strategies and the return on investment for marketing spend. It helps investors understand the cost-to-acquire dynamics within the segment's competitive landscape.