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Apple Hospitality APLE Direct Operating — Cost of Goods Sold

Other product segments

Sales And Marketing
$33.64M+0.1%
Hotel Administrative
$33.39M+2.3%
Royalty
$19.18M+12.3%
Repair And Maintenance
$19.15M+4.6%
Public Utilities
$12.64M+6.7%
Management Service
$12.33M-4.9%

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Other financials

Income statement

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Revenue$402.6M+4.7%
Gross profit$175.0M+6.8%
Operating income$88.2M+3.9%
Net income$67.1M+5.4%
EPS (diluted)$0.28+3.7%

Balance sheet

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Cash & equivalents$10.2M+28.6%
Total debt$1.6B-1.5%
Total equity$3.1B-1.8%
Total assets$4.9B-1.3%

Cash flow

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Operating cash flow$125.0M+14.9%
CapEx$14.2M-0.4%
Free cash flow$110.7M+17.2%

Valuation

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Market cap$3.77B+37.0%
Enterprise value$5.38B+22.7%
P/E21.5×+6.3×
P/S2.6×+0.7×

Profitability

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Gross margin40.2%-0.5pp
Operating margin17.9%-0.6pp
Net margin12.2%-0.5pp
FCF margin20.1%-1.2pp

Returns & leverage

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Return on equity5.5%0.0pp
Debt / equity0.5×0.0×

Where this comes from

Reported directly by Apple Hospitality in its filing.

Tagged under the XBRL concept us-gaap:CostOfGoodsAndServicesSold.

The source filing: Apple Hospitality’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:15 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001193125-26-335151
Line itemThree Months Ended / June 30, 2026Three Months Ended / June 30, 2025Six Months Ended / June 30, 2026Six Months Ended / June 30, 2025
Total revenue402,553384,370740,294712,072
Expenses:
Hotel operating expense:
Operating97,24394,143185,908178,653
Hotel administrative33,39332,64164,36362,314
Sales and marketing33,64433,60063,46763,886
Utilities12,64311,84425,87524,323
Repair and maintenance19,15218,30636,99235,448

Item 1. Financial Statements

FAQ

What is Apple Hospitality's direct operating — cost of goods sold?
Apple Hospitality (APLE) reported direct operating — cost of goods sold of $97.24M in Q2 2026.
How has Apple Hospitality's direct operating — cost of goods sold changed year-over-year?
Apple Hospitality's direct operating — cost of goods sold increased by 3.3% year-over-year, from $94.14M to $97.24M.
What is the long-term trend for Apple Hospitality's direct operating — cost of goods sold?
Over 4 years (2021 to 2025), Apple Hospitality's direct operating — cost of goods sold has grown at a 13.7% compound annual growth rate (CAGR), from $216.64M to $361.99M.
What does direct operating — cost of goods sold mean?
This metric represents the aggregate direct expenses incurred to provide lodging and hospitality services within the company's hotel portfolio. It encompasses variable costs such as housekeeping labor, guest supplies, food and beverage costs, and other property-level operating expenses directly attributable to revenue generation. Monitoring these costs is essential for evaluating the operational efficiency and margin performance of the company's upscale hotel assets.

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