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Atlanticus Holdings Corporation ATLC Auto Finance — Marketing And Advertising Expense
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Where this comes from
Reported directly by Atlanticus Holdings Corporation in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Atlanticus Holdings Corporation’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001437749-26-026279
| Three Months Ended June 30, 2026 | Caa S | Auto Finance | Total |
|---|---|---|---|
| Operating expenses: | |||
| Salaries and benefits | (25,978) | (1,272) | (27,250) |
| Card and loan servicing | (54,408) | (3,455) | (57,863) |
| Marketing and solicitation | (48,047) | (83) | (48,130) |
| Depreciation and amortization | (3,573) | (19) | (3,592) |
| Other | (19,477) | (1,255) | (20,732) |
| Total operating expenses | (151,483) | (6,084) | (157,567) |
| Income before income taxes | $62,980 | $3,027 | $66,007 |
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FAQ
- What is Atlanticus Holdings Corporation's auto finance — marketing and advertising expense?
- Atlanticus Holdings Corporation (ATLC) reported auto finance — marketing and advertising expense of $83K in Q2 2026.
- How has Atlanticus Holdings Corporation's auto finance — marketing and advertising expense changed year-over-year?
- Atlanticus Holdings Corporation's auto finance — marketing and advertising expense increased by 124.3% year-over-year, from $37K to $83K.
- What is the long-term trend for Atlanticus Holdings Corporation's auto finance — marketing and advertising expense?
- Over 2 years (2023 to 2025), Atlanticus Holdings Corporation's auto finance — marketing and advertising expense has grown at a -1.3% compound annual growth rate (CAGR), from $120K to $117K.
- What does auto finance — marketing and advertising expense mean?
- This metric tracks the expenditures dedicated to acquiring new customers and promoting auto finance products. It is a key indicator of the company's growth strategy and the cost-effectiveness of its customer acquisition efforts in the competitive auto lending market.
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