Dutch Bros BROS Gift card and loyalty programs — Contract with Customer, Liability

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FAQ

What is Dutch Bros's gift card and loyalty programs — contract with customer, liability?

Dutch Bros (BROS) reported gift card and loyalty programs — contract with customer, liability of $50.16M in Q2 2026.

How has Dutch Bros's gift card and loyalty programs — contract with customer, liability changed year-over-year?

Dutch Bros's gift card and loyalty programs — contract with customer, liability increased by 2.8% year-over-year, from $48.78M to $50.16M.

What does gift card and loyalty programs — contract with customer, liability mean?

This metric represents the outstanding balance of funds loaded onto gift cards and the estimated value of unredeemed loyalty program rewards that the company is obligated to fulfill. It reflects a deferred revenue liability where cash has been collected from customers in advance of the delivery of goods or services. As customers redeem these credits for beverages, the liability is reduced and revenue is recognized.