Dutch Bros BROS Gift card and loyalty programs — Contract with Customer, Liability
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Other financials
Where this comes from
Reported directly by Dutch Bros in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiability.
The official record: Dutch Bros’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Dutch Bros's gift card and loyalty programs — contract with customer, liability?
- Dutch Bros (BROS) reported gift card and loyalty programs — contract with customer, liability of $59.71M in Q1 2026.
- How has Dutch Bros's gift card and loyalty programs — contract with customer, liability changed year-over-year?
- Dutch Bros's gift card and loyalty programs — contract with customer, liability increased by 32.6% year-over-year, from $45.03M to $59.71M.
- What does gift card and loyalty programs — contract with customer, liability mean?
- The total value of unused gift cards and earned loyalty rewards that customers are expected to redeem for products in the future.
- How do you interpret gift card and loyalty programs — contract with customer, liability?
- An increase suggests higher customer engagement and future revenue potential, while a decrease may indicate lower prepayments or higher redemption rates. Rapid growth in this liability can signal strong brand loyalty and effective marketing of prepaid programs.
- How does gift card and loyalty programs — contract with customer, liability compare across companies?
- Similar to deferred revenue or unearned revenue accounts in other retail and restaurant chains, this metric is a standard indicator of customer float and brand stickiness across the quick-service restaurant industry.