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Celsius Holdings, Inc. CELH Sales & Marketing

Discontinued — last reported Q3 '23

Sales & Marketing at other companies

National Beverage logo
National BeverageFIZZ
$10M-1.0%
Zevia logo
ZeviaZVIA
$14.53M-5.1%

Segments

By segment

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Reportable Segment$181.9M+20.6%

Other financials

Income statement

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Revenue$817.9M+10.6%
Gross profit$393.7M+3.4%
Operating income$75.3M-47.4%
Net income$55.3M-44.6%
EPS (diluted)$0.14-57.6%

Balance sheet

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Cash & equivalents$633.1M+2.9%
Total debt$674.9M-22.6%
Total equity$1.2B-5.3%
Total assets$5.2B+36.2%

Cash flow

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Operating cash flow$222.5M+409%
CapEx$17.1M+107%
Free cash flow$205.5M+479%

Valuation

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Market cap$7.45B-32.4%
Enterprise value$7.49B-33.6%
P/E57.7×
P/S2.5×-4.2×

Profitability

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Gross margin48.8%-1.8pp
Operating margin5.3%
Net margin4.2%
FCF margin24.6%+12.3pp

Returns & leverage

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Return on equity10.5%
Debt / equity0.6×-0.1×
Current ratio1.8×-0.3×

Where this comes from

Reported directly by Celsius Holdings, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Celsius Holdings, Inc.’s 10-Q, filed November 7, 2023.

Filed
Nov 6, 2023, 7:14 PM EST
Fiscal quarter
Q3 FY2023
Calendar quarter
Q3 2023
Accession
0001341766-23-000035

Advertising Costs — Advertising costs are expensed as incurred and charged to selling, general and administrative expenses. The Company mainly uses radio, local sampling events, sponsorships, endorsements, and digital advertising, including social media. The Company incurred marketing and advertising expenses of approximately $46.7 million and $25.8 million for the three months ended September 30, 2023 and 2022, respectively. For the nine months ended September 30, 2023 and 2022, the Company incurred marketing and advertising expenses of approximately $114.2 million and $55.0 million, respectively.

Item 1. Financial Statements.

FAQ

What is Celsius Holdings, Inc.'s sales & marketing?
Celsius Holdings, Inc. (CELH) reported sales & marketing of $46.7M in Q3 2023.
How has Celsius Holdings, Inc.'s sales & marketing changed year-over-year?
Celsius Holdings, Inc.'s sales & marketing decreased by 76.5% year-over-year, from $198.76M to $46.7M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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