National Beverage FIZZ Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by National Beverage in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: National Beverage’s 10-Q, filed March 12, 2026.
- Filed
- Mar 12, 2026, 4:33 PM EDT
- Fiscal quarter
- Q3 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001437749-26-007987
The Company utilizes a variety of marketing programs, including cooperative advertising programs with customers, to advertise and promote its beverages to consumers. Marketing costs are expensed when incurred, except for prepaid advertising and production costs, which are expensed when the advertising takes place. Marketing costs, which are included in selling, general and administrative expenses, were $10.0 million and $10.1 million for the three fiscal months ended January 31, 2026 and January 25, 2025, respectively. Marketing costs were $34.6 million and $33.2 million for the nine fiscal months ended January 31, 2026 and January 25, 2025, respectively.
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is National Beverage's sales & marketing?
- National Beverage (FIZZ) reported sales & marketing of $10M in Q4 2025.
- How has National Beverage's sales & marketing changed year-over-year?
- National Beverage's sales & marketing decreased by 1.0% year-over-year, from $10.1M to $10M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
Ask your AI about National Beverage's sales & marketing.
Connect your AI assistant and compare it to peers, right in your chat.
