What is National Beverage's sales & marketing?

National Beverage (FIZZ) reported sales & marketing of $10M in Q4 2025.

How has National Beverage's sales & marketing changed year-over-year?

National Beverage's sales & marketing decreased by 1.0% year-over-year, from $10.1M to $10M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

National Beverage FIZZ Sales & Marketing

Sales & Marketing at other companies

Boston BeerSAM

$140.08M+1.8%

Church & DwightCHD

$139.4M+2.0%

Other financials

Income statement

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Revenue$264.6M-0.9%

Gross profit$99.6M+0.7%

Operating income$51.1M+1.1%

Net income$41.2M+3.9%

EPS (diluted)$0.44+4.8%

Balance sheet

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Cash & equivalents$314.0M+110%

Total debt$62.7M+13.3%

Total equity$591.1M+47.7%

Total assets$792.5M+33.4%

Cash flow

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Operating cash flow$50.9M+9.4%

CapEx$6.3M-38.3%

Free cash flow$44.6M+22.9%

Valuation

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Market cap$3.23B-8.7%

Profitability

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Gross margin37.4%+0.3pp

Operating margin19.8%+0.4pp

Net margin15.7%0.0pp

FCF margin13.8%-1.0pp

Returns & leverage

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Return on equity37.9%-2.9pp

Debt / equity0.1×0.0×

Current ratio4.4×+1.5×

Where this comes from

Reported directly by National Beverage in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: National Beverage’s 10-Q, filed March 12, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is National Beverage's sales & marketing?: National Beverage (FIZZ) reported sales & marketing of $10M in Q4 2025.
How has National Beverage's sales & marketing changed year-over-year?: National Beverage's sales & marketing decreased by 1.0% year-over-year, from $10.1M to $10M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.