Church & Dwight Sales & Marketing decreased by 34.3% to $139.40M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.0%, from $136.60M to $139.40M. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 5.2% CAGR.
An increase may signal aggressive growth strategies or higher customer acquisition costs, while a decrease could indicate cost-cutting or a shift toward organic growth.
Represents the total costs incurred to acquire new customers and promote brand awareness through advertising, promotiona...
Standard across financial services; peers often report this as 'Marketing and Business Development' or 'Advertising and Promotion'.
selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $117.00M | $160.90M | $201.10M | $101.90M | $102.90M | $140.70M | $189.70M | $122.30M | $132.20M | $167.80M | $219.00M | $152.00M | $152.40M | $185.80M | $207.90M | $136.60M | $157.10M | $202.90M | $212.30M | $139.40M |
| QoQ Change | — | +37.5% | +25.0% | -49.3% | +1.0% | +36.7% | +34.8% | -35.5% | +8.1% | +26.9% | +30.5% | -30.6% | +0.3% | +21.9% | +11.9% | -34.3% | +15.0% | +29.2% | +4.6% | -34.3% |
| YoY Change | — | — | — | — | -12.1% | -12.6% | -5.7% | +20.0% | +28.5% | +19.3% | +15.4% | +24.3% | +15.3% | +10.7% | -5.1% | -10.1% | +3.1% | +9.2% | +2.1% | +2.0% |
| Segment | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 |
|---|---|---|---|---|---|---|---|---|
| Consumer Domestic | $117.50M | $146.00M | $153.00M | $107.70M | $118.00M | $152.60M | $154.30M | $104.20M |
| Consumer International | $34.40M | $39.10M | $54.00M | $28.00M | $38.30M | $49.50M | $57.00M | $34.60M |
| Specialty Products Division | $500.00K | $700.00K | $900.00K | $900.00K | $800.00K | $800.00K | $1.00M | $600.00K |
| Consolidating Reclassification | — | — | — | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 |
| Total | $152.40M | $185.80M | $207.90M | $136.60M | $157.10M | $202.90M | $212.30M | $139.40M |