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The Honest Company HNST Sales & Marketing

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Other financials

Income statement

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Revenue$78.1M-19.7%
Gross profit$33.3M-11.7%
Operating income-$659.0K-126%
Net income-$42.0K-101%
EPS (diluted)$0.00-100%

Balance sheet

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Cash & equivalents$90.4M+24.1%
Total debt$11.8M-40.1%
Total equity$169.1M-6.2%
Total assets$214.9M-19.0%

Cash flow

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Operating cash flow$5.5M+288%
CapEx$1.7M+2,700%
Free cash flow$3.8M+226%

Valuation

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Market cap$391.88M-24.2%
Enterprise value$313.28M-32.5%
P/S1.1×-0.2×

Profitability

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Gross margin33.9%-4.7pp
Operating margin-6.1%-7.0pp
Net margin-5.4%-5.8pp
FCF margin5.8%—

Returns & leverage

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Return on equity-10.9%-12.0pp
Debt / equity0.1×0.0×
Current ratio4.5×+1.3×

Where this comes from

Reported directly by The Honest Company in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: The Honest Company’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is The Honest Company's sales & marketing?
The Honest Company (HNST) reported sales & marketing of $13.99M in Q1 2026.
How has The Honest Company's sales & marketing changed year-over-year?
The Honest Company's sales & marketing increased by 14.0% year-over-year, from $12.27M to $13.99M.
What is the long-term trend for The Honest Company's sales & marketing?
Over 4 years (2021 to 2025), The Honest Company's sales & marketing has grown at a -1.4% compound annual growth rate (CAGR), from $54.26M to $51.2M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.