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Boston Beer SAM Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Boston Beer in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: Boston Beer’s 10-Q, filed July 23, 2026.
- Filed
- Jul 23, 2026, 4:31 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001193125-26-314203
| Line item | Thirteen weeks ended / June 27,2026 | Thirteen weeks ended / June 28,2025 | Twenty-six weeks ended / June 27,2026 | Twenty-six weeks ended / June 28,2025 |
|---|---|---|---|---|
| Cost of goods sold | 281,968 | 295,431 | 501,937 | 530,035 |
| Gross profit | 286,370 | 292,518 | 500,331 | 511,781 |
| Operating expenses: | ||||
| Advertising, promotional, and selling expenses | 185,881 | 159,713 | 325,957 | 297,249 |
| General and administrative expenses | 48,878 | 45,751 | 101,180 | 93,702 |
| Impairment of brewery assets | 234 | 4,985 | 236 | 4,985 |
| Litigation (reduction) expense | (19,389) | — | 192,646 | — |
| Total operating expenses | 215,604 | 210,449 | 620,019 | 395,936 |
Item 1. CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)
FAQ
- What is Boston Beer's sales & marketing?
- Boston Beer (SAM) reported sales & marketing of $185.88M in Q2 2026.
- How has Boston Beer's sales & marketing changed year-over-year?
- Boston Beer's sales & marketing increased by 16.4% year-over-year, from $159.71M to $185.88M.
- What is the long-term trend for Boston Beer's sales & marketing?
- Over 4 years (2021 to 2025), Boston Beer's sales & marketing has grown at a 0.1% compound annual growth rate (CAGR), from $606.99M to $609.95M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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