Boston Beer SAM Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Boston Beer in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The official record: Boston Beer’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
Ask your AI about Boston Beer's sales & marketing.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude
Questions, answered.
- What is Boston Beer's sales & marketing?
- Boston Beer (SAM) reported sales & marketing of $140.08M in Q1 2026.
- How has Boston Beer's sales & marketing changed year-over-year?
- Boston Beer's sales & marketing increased by 1.8% year-over-year, from $137.54M to $140.08M.
- What is the long-term trend for Boston Beer's sales & marketing?
- Over 4 years (2021 to 2025), Boston Beer's sales & marketing has grown at a 0.1% compound annual growth rate (CAGR), from $606.99M to $609.95M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.