Operating Expenses
Sales & Marketing
Salesforce Sales & Marketing increased by 16.2% to $4.02B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 15.7%, from $3.47B to $4.02B. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 5.8% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ1 2014
Last reportedQ1 2026
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $2.54B | $2.74B | $3.11B | $3.46B | $3.37B | $3.42B | $3.35B | $3.39B | $3.15B | $3.11B | $3.17B | $3.44B | $3.24B | $3.22B | $3.32B | $3.47B | $3.43B | $3.44B | $3.46B | $4.02B |
| QoQ Change | — | +7.5% | +13.7% | +11.3% | -2.7% | +1.5% | -2.3% | +1.2% | -6.8% | -1.3% | +1.9% | +8.3% | -5.8% | -0.5% | +3.1% | +4.5% | -1.2% | +0.4% | +0.4% | +16.2% |
| YoY Change | — | — | — | — | +32.5% | +25.1% | +7.5% | -2.3% | -6.5% | -9.1% | -5.1% | +1.5% | +2.7% | +3.6% | +4.7% | +1.0% | +5.9% | +6.8% | +4.0% | +15.7% |
Range$2.54B – $4.02B
CAGR+10.1%
Avg YoY Growth+5.5%
Median YoY Growth+3.8%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Salesforce's sales & marketing?
- Salesforce (CRM) reported sales & marketing of $4.02B in Q1 2026.
- How has Salesforce's sales & marketing changed year-over-year?
- Salesforce's sales & marketing increased by 15.7% year-over-year, from $3.47B to $4.02B.
- What is the long-term trend for Salesforce's sales & marketing?
- Over 4 years (2022 to 2026), Salesforce's sales & marketing has grown at a 5.8% compound annual growth rate (CAGR), from $11.02B to $13.80B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.