Carvana Accrued Marketing and Advertising Expenses remained flat by 0.0% to $31.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 106.7%, from $15.00M to $31.00M. Over 5 years (FY 2020 to FY 2025), Accrued Marketing and Advertising Expenses shows an upward trend with a 8.1% CAGR.
An increase suggests higher planned or executed marketing activity, while a decrease may signal a reduction in promotional intensity.
This represents liabilities for marketing and advertising services that have been incurred but not yet invoiced or paid....
Common in consumer-facing industries; varies based on seasonal campaign cycles.
accrued_marketing_advertising| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $33.00M | $38.00M | $40.00M | $38.00M | $36.00M | $18.00M | $7.00M | $7.00M | $4.00M | $3.00M | $4.00M | $5.00M | $14.00M | $15.00M | $18.00M | $15.00M | $25.00M | $25.00M | $31.00M | $31.00M |
| QoQ Change | — | +15.2% | +5.3% | -5.0% | -5.3% | -50.0% | -61.1% | +0.0% | -42.9% | -25.0% | +33.3% | +25.0% | +180.0% | +7.1% | +20.0% | -16.7% | +66.7% | +0.0% | +24.0% | +0.0% |
| YoY Change | — | — | — | — | +9.1% | -52.6% | -82.5% | -81.6% | -88.9% | -83.3% | -42.9% | -28.6% | +250.0% | +400.0% | +350.0% | +200.0% | +78.6% | +66.7% | +72.2% | +106.7% |