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Deluxe DLX Data-driven marketing — Total Revenue

Other product segments

Merchant services solutions
$398.6M+3.8%
Checks
$165.5M—
Merchant services revenue
$107.6M+6.1%
Treasury management solutions
$57.1M+4.8%
Forms and other business products
$39.4M—
Promotional solutions
$31M-41.7%
Other payment solutions
$16.45M-0.4%
Other web based solutions
$4.6M-4.2%

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Other financials

Income statement

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Revenue$499.3M-4.2%
Gross profit$259.6M-7.1%
Operating income$55.7M-8.4%
Net income$19.1M-14.7%
EPS (diluted)$0.41-18.0%

Balance sheet

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Cash & equivalents$54.4M+31.1%
Total debt$1.5B-5.8%
Total equity$707.9M+10.8%
Total assets$2.6B+1.1%

Cash flow

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Operating cash flow$81.2M+58.9%
CapEx$22.6M-3.0%
Free cash flow$58.6M+111%

Valuation

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Market cap$1.19B+66.6%
Enterprise value$2.61B+16.7%
P/E11.9×-0.5×
P/S0.6×+0.2×

Profitability

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Gross margin52.5%-0.4pp
Operating margin11.9%+2.5pp
Net margin4.8%+2.0pp
FCF margin9.9%+3.5pp

Returns & leverage

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Return on equity14.9%+5.7pp
Debt / equity2.1×-0.4×
Current ratio1.2×+0.3×

Where this comes from

Reported directly by Deluxe in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The source filing: Deluxe’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 9:28 AM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000027996-26-000112
(in millions)Merchant ServicesB2BPaymentsData SolutionsPrintConsolidated
Checks———$165.5$165.5
Merchant services solutions107.6———107.6
Data-driven marketing——77.7—77.7
Treasury management solutions—57.1——57.1
Forms and other business products———39.439.4
Promotional solutions———31.031.0
Other payment solutions—16.4——16.4
Other web-based solutions——4.6—4.6

Item 1. Consolidated Balance Sheets

FAQ

What is Deluxe's data-driven marketing — total revenue?
Deluxe (DLX) reported data-driven marketing — total revenue of $77.7M in Q2 2026.
How has Deluxe's data-driven marketing — total revenue changed year-over-year?
Deluxe's data-driven marketing — total revenue increased by 23.3% year-over-year, from $63M to $77.7M.
What is the long-term trend for Deluxe's data-driven marketing — total revenue?
Over 4 years (2021 to 2025), Deluxe's data-driven marketing — total revenue has grown at a 17.6% compound annual growth rate (CAGR), from $150.77M to $288.12M.
What does data-driven marketing — total revenue mean?
This metric represents the total gross revenue generated by the data-driven marketing business segment. It encompasses income derived from marketing analytics, customer acquisition services, and data-driven promotional solutions provided to clients. Tracking this revenue stream helps investors evaluate the segment's market penetration and its contribution to the company's overall growth strategy.

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