What is Duolingo's sales & marketing?

Duolingo (DUOL) reported sales & marketing of $39.25M in Q1 2026.

How has Duolingo's sales & marketing changed year-over-year?

Duolingo's sales & marketing increased by 47.2% year-over-year, from $26.66M to $39.25M.

What is the long-term trend for Duolingo's sales & marketing?

Over 4 years (2021 to 2025), Duolingo's sales & marketing has grown at a 20.7% compound annual growth rate (CAGR), from $59.17M to $125.68M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Duolingo DUOL Sales & Marketing

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Other financials

Income statement

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Revenue$292.0M+26.5%

Gross profit$213.1M+29.9%

Operating income$44.5M+88.7%

Net income$43.5M+23.7%

EPS (diluted)$0.89+23.6%

Balance sheet

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Cash & equivalents$171.2M+113%

Total debt$91.9M+68.5%

Total equity$1.4B+55.7%

Total assets$2.1B+46.7%

Cash flow

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Operating cash flow$150.8M+42.7%

CapEx$132.0K-89.9%

Free cash flow$150.6M+44.4%

Valuation

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Market cap$5.85B-67.1%

Profitability

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Gross margin72.7%+0.4pp

Operating margin14.2%+5.6pp

Net margin38.4%+26.5pp

FCF margin37.9%+1.4pp

Returns & leverage

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Return on equity37%+24.9pp

Debt / equity0.1×0.0×

Current ratio2.6×-0.1×

Where this comes from

Reported directly by Duolingo in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Duolingo’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Duolingo's sales & marketing?: Duolingo (DUOL) reported sales & marketing of $39.25M in Q1 2026.
How has Duolingo's sales & marketing changed year-over-year?: Duolingo's sales & marketing increased by 47.2% year-over-year, from $26.66M to $39.25M.
What is the long-term trend for Duolingo's sales & marketing?: Over 4 years (2021 to 2025), Duolingo's sales & marketing has grown at a 20.7% compound annual growth rate (CAGR), from $59.17M to $125.68M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.