Question 1

What is First Hawaiian, Inc.'s costs and expenses card rewards program?

Accepted Answer

First Hawaiian, Inc. (FHB) reported costs and expenses card rewards program of $8.4M in Q1 2026.

Question 2

How has First Hawaiian, Inc.'s costs and expenses card rewards program changed year-over-year?

Accepted Answer

First Hawaiian, Inc.'s costs and expenses card rewards program increased by 6.1% year-over-year, from $7.92M to $8.4M.

Question 3

What is the long-term trend for First Hawaiian, Inc.'s costs and expenses card rewards program?

Accepted Answer

Over 4 years (2021 to 2025), First Hawaiian, Inc.'s costs and expenses card rewards program has grown at a 7.2% compound annual growth rate (CAGR), from $25.24M to $33.36M.

Question 4

What does costs and expenses card rewards program mean?

Accepted Answer

This metric tracks the direct expenses associated with loyalty and rewards programs offered to credit and debit cardholders. It reflects the cost of customer acquisition and retention strategies within the bank's payment services division. High expenses here are typically balanced against the fee income and interchange revenue generated by card usage.

(dollars in thousands, except per share amounts)	Three Months Ended / March 31, 2026	Three Months Ended / March 31, 2025
Equipment	14,781	13,871
Regulatory assessment and fees	3,248	3,823
Advertising and marketing	2,252	2,179
Card rewards program	8,404	7,919
Other	13,330	12,725
Total noninterest expense	127,885	123,560
Income before provision for income taxes	87,464	76,943
Provision for income taxes	19,680	17,695

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First Hawaiian, Inc. FHB Costs And Expenses Card Rewards Program