JPMorgan Chase Rewardsand Partner Payments — Card income decreased by 4.7% to -$7.97B in Q4 2025 compared to the prior quarter. Year-over-year, this metric declined by 14.0%, from -$6.99B to -$7.97B. Over 4 years (FY 2021 to FY 2025), Rewardsand Partner Payments — Card income shows a downward trend with a 13.6% CAGR. This is a positive signal — lower values indicate better performance for this metric.
An increase in these costs typically reflects higher cardholder spending volume or more aggressive customer acquisition strategies, while a decrease may indicate lower engagement or a shift in reward program structure. Sustained growth in these costs should ideally be offset by higher interchange and interest income to maintain healthy margins.
This metric represents the direct expenses incurred by a financial institution related to credit card loyalty programs,...
Peer financial institutions report these as marketing or operating expenses under credit card segments, often categorized as 'rewards expense' or 'marketing and promotion' within the consumer banking division.
jpm_segment_reward_costs_and_partner_payments_card_income| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | -$4.28B | -$4.86B | -$5.19B | -$4.87B | -$5.64B | -$5.75B | -$5.90B | -$5.51B | -$6.39B | -$6.28B | -$6.42B | -$6.17B | -$6.79B | -$6.83B | -$6.99B | -$6.79B | -$7.35B | -$7.61B | -$7.97B |
| QoQ Change | — | -13.5% | -6.8% | +6.2% | -15.8% | -1.9% | -2.7% | +6.7% | -16.0% | +1.7% | -2.1% | +3.8% | -10.0% | -0.6% | -2.3% | +2.9% | -8.3% | -3.6% | -4.7% |
| YoY Change | — | — | — | — | -31.7% | -18.3% | -13.7% | -13.1% | -13.3% | -9.3% | -8.7% | -12.0% | -6.2% | -8.8% | -8.9% | -9.9% | -8.3% | -11.4% | -14.0% |
We use cookies for analytics. See our Privacy and Cookie Policy.