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Hasbro HAS Advertising

Advertising at other companies

Kimberly-Clark logo
Kimberly-ClarkKMB
$882M-10.2%
Hasbro logo
HasbroHAS
$25.9M-15.4%
Estee Lauder Companies Inc. logo
Estee Lauder Companies Inc.EL
$910.75M-0.4%
Restaurant Brands International logo
Restaurant Brands InternationalQSR
$341M+9.6%
WSO
WatscoWSO
$6.02M-4.9%
Williams-Sonoma logo
Williams-SonomaWSM
$138.15M-2.7%

Segments

By segment

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Wizards of the Coast and Digital Gaming$34.5M+31.2%
Consumer Products$25.9M-15.4%
Entertainment$0-100%

Other financials

Income statement

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Revenue$1.0B+12.7%
Gross profit$764.1M+11.9%
Operating income$270.3M+58.3%
Net income$198.4M+101%
EPS (diluted)$1.39+98.6%

Balance sheet

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Cash & equivalents$857.1M+38.0%
Total debt$3.9B+15.3%
Total assets$5.9B-1.8%

Cash flow

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Operating cash flow$337.7M+145%
CapEx$22.2M+60.9%
Free cash flow$315.5M+154%

Valuation

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Market cap$11.99B+53.5%
Enterprise value$15.01B+43.0%
P/S2.5×+0.7×

Profitability

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Gross margin72.4%+0.1pp
Operating margin2.3%-15.2pp
Net margin-12%-1.9pp
FCF margin21.2%+4.1pp

Returns & leverage

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Return on equity21.9%
Debt / equity1.4×
Current ratio1.7×0.0×

Where this comes from

Reported directly by Hasbro in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hasbro’s 10-Q, filed May 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hasbro's advertising?
Hasbro (HAS) reported advertising of $60.4M in Q1 2026.
How has Hasbro's advertising changed year-over-year?
Hasbro's advertising increased by 9.0% year-over-year, from $55.4M to $60.4M.
What is the long-term trend for Hasbro's advertising?
Over 4 years (2021 to 2025), Hasbro's advertising has grown at a -11.1% compound annual growth rate (CAGR), from $506.6M to $316.9M.
What does advertising mean?
The total spending on marketing and promotional campaigns to drive sales.
How do you interpret advertising?
Increased spending is typically intended to drive revenue growth, while a decrease may be a defensive measure to protect short-term margins.
How does advertising compare across companies?
Standard operating expense; often compared as a percentage of revenue (Advertising-to-Sales ratio).