Skip to content
Screener

Hasbro HAS Advertising

Advertising at other companies

JAK
Jakks PacificJAKK
$2.35M-31.9%

Segments

By segment

See full
Wizards of the Coast and Digital Gaming$34.5M+31.2%
Consumer Products$25.9M-15.4%
Entertainment$0-100%

Other financials

Income statement

See full
Revenue$1.1B+16.2%
Gross profit$867.2M+14.8%
Operating income$252.5M+132%
Net income$160.9M+119%
EPS (diluted)$1.12+118%

Balance sheet

See full
Cash & equivalents$880.5M+61.0%
Total debt$3.5B+5.7%
Total assets$6.0B+16.7%

Cash flow

See full
Operating cash flow$266.7M+274%
CapEx-$63.4M-494%
Free cash flow$203.3M+268%

Valuation

See full
Market cap$12.86B+19.0%
Enterprise value$15.52B+14.0%
P/S2.6×0.0×

Profitability

See full
Gross margin72.4%-0.2pp
Operating margin23.4%+19.3pp
Net margin-12%-1.9pp
FCF margin23.5%+8.8pp

Returns & leverage

See full
Return on equity21.9%
Debt / equity1.4×
Current ratio1.7×0.0×

Where this comes from

Reported directly by Hasbro in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Hasbro’s 8-K, filed July 21, 2026. Open the filing →

Filed
Jul 21, 2026, 6:31 AM EDT
Accession
0000046080-26-000044

FAQ

What is Hasbro's advertising?
Hasbro (HAS) reported advertising of $74.8M in Q2 2026.
How has Hasbro's advertising changed year-over-year?
Hasbro's advertising increased by 17.6% year-over-year, from $63.6M to $74.8M.
What is the long-term trend for Hasbro's advertising?
Over 4 years (2021 to 2025), Hasbro's advertising has grown at a -11.1% compound annual growth rate (CAGR), from $506.6M to $316.9M.
What does advertising mean?
Advertising expenses represent the costs incurred to promote the company's brands and products to consumers through various media channels. This investment is intended to drive brand awareness, customer acquisition, and sales volume.

Ask your AI about Hasbro's advertising.

Connect your AI assistant and compare it to peers, right in your chat.

Connect your AI
Harbor at dusk
Claude