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Advertising at other companies

Hasbro logo
HasbroHAS
$60.4M+9.0%
Dollar Tree logo
Dollar TreeDLTR
$11.1M+56.9%

Other financials

Income statement

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Revenue$106.7M-5.8%
Gross profit$35.6M-8.7%
Operating income-$5.6M-48.4%
Net income-$4.3M-79.7%
EPS (diluted)-$0.37-76.2%

Balance sheet

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Cash & equivalents$64.0M+7.7%
Total debt$50.0M-12.1%
Total equity$242.0M+3.2%
Total assets$400.4M-1.3%

Cash flow

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Operating cash flow$21.8M+1,382%
CapEx$5.6M+170%
Free cash flow$16.2M+530%

Valuation

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Market cap$266.43M+17.5%
Enterprise value$252.47M+5.3%
P/E24.4×-18.1×
P/S0.5×-0.1×

Profitability

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Gross margin31.6%+0.8pp
Operating margin9.3%+2.8pp
Net margin12.2%+6.3pp
FCF margin3.1%

Returns & leverage

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Return on equity57.5%-3.4pp
Debt / equity0.2×0.0×
Current ratio0.0×

Where this comes from

Reported directly by Jakks Pacific in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Jakks Pacific’s 10-K, filed March 2, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Jakks Pacific's advertising?
Jakks Pacific (JAKK) reported advertising of $2.35M in Q4 2025.
How has Jakks Pacific's advertising changed year-over-year?
Jakks Pacific's advertising decreased by 31.9% year-over-year, from $3.45M to $2.35M.
What is the long-term trend for Jakks Pacific's advertising?
Over 4 years (2021 to 2025), Jakks Pacific's advertising has grown at a -8.1% compound annual growth rate (CAGR), from $13.2M to $9.4M.
What does advertising mean?
The total expenditure incurred for promotional activities, media campaigns, and brand awareness initiatives. This metric measures the company's investment in driving customer demand and maintaining market presence. It is a critical driver of top-line growth in consumer-facing industries.