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Hasbro HAS Wizards of the Coast and Digital Gaming — Advertising

Other segment segments

Consumer Products
$25.9M-15.4%
Entertainment
$0-100%

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$240M+9.1%

Other financials

Income statement

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Revenue$1.0B+12.7%
Gross profit$764.1M+11.9%
Operating income$270.3M+58.3%
Net income$198.4M+101%
EPS (diluted)$1.39+98.6%

Balance sheet

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Cash & equivalents$857.1M+38.0%
Total debt$3.9B+15.3%
Total assets$5.9B-1.8%

Cash flow

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Operating cash flow$337.7M+145%
CapEx$22.2M+60.9%
Free cash flow$315.5M+154%

Valuation

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Market cap$11.99B+53.5%
Enterprise value$15.01B+43.0%
P/S2.5×+0.7×

Profitability

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Gross margin72.4%+0.1pp
Operating margin2.3%-15.2pp
Net margin-12%-1.9pp
FCF margin21.2%+4.1pp

Returns & leverage

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Return on equity21.9%
Debt / equity1.4×
Current ratio1.7×0.0×

Where this comes from

Reported directly by Hasbro in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hasbro’s 10-Q, filed May 13, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hasbro's wizards of the coast and digital gaming — advertising?
Hasbro (HAS) reported wizards of the coast and digital gaming — advertising of $34.5M in Q1 2026.
How has Hasbro's wizards of the coast and digital gaming — advertising changed year-over-year?
Hasbro's wizards of the coast and digital gaming — advertising increased by 31.2% year-over-year, from $26.3M to $34.5M.
What is the long-term trend for Hasbro's wizards of the coast and digital gaming — advertising?
Over 3 years (2022 to 2025), Hasbro's wizards of the coast and digital gaming — advertising has grown at a 11.0% compound annual growth rate (CAGR), from $90.6M to $124M.
What does wizards of the coast and digital gaming — advertising mean?
The amount spent on marketing and promoting gaming products.
How do you interpret wizards of the coast and digital gaming — advertising?
Higher spending is typically intended to drive future revenue growth, though excessive spending relative to revenue may signal inefficiency.
How does wizards of the coast and digital gaming — advertising compare across companies?
Standard selling, general, and administrative (SG&A) component for consumer-facing brands.