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Hasbro HAS Wizards of the Coast and Digital Gaming — Advertising
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Where this comes from
Reported directly by Hasbro in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Hasbro’s 10-Q, filed May 13, 2026.
- Filed
- May 13, 2026, 4:15 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0000046080-26-000026
| Line item | Wizards of the Coast and Digital Gaming | Consumer Products | Entertainment | Corporate and Other | Total |
|---|---|---|---|---|---|
| Cost of sales | 94.5 | 140.9 | 0.6 | 0.1 | 236.1 |
| Program cost amortization | — | — | 4.0 | — | 4.0 |
| Royalties | 27.8 | 63.3 | (13.0) | (0.4) | 77.7 |
| Advertising | 34.5 | 25.9 | — | — | 60.4 |
| Amortization of intangible assets | 2.1 | 8.4 | 4.2 | (0.1) | 14.6 |
| Distribution (1) | 8.0 | 33.3 | — | 0.1 | 41.4 |
| Managed expense (2) | 117.4 | 173.6 | 7.2 | (2.5) | 295.7 |
| Operating profit (loss) | $297.7 | $(47.5) | $17.3 | $2.8 | $270.3 |
Item 1. Financial Statements.
FAQ
- What is Hasbro's wizards of the coast and digital gaming — advertising?
- Hasbro (HAS) reported wizards of the coast and digital gaming — advertising of $34.5M in Q1 2026.
- How has Hasbro's wizards of the coast and digital gaming — advertising changed year-over-year?
- Hasbro's wizards of the coast and digital gaming — advertising increased by 31.2% year-over-year, from $26.3M to $34.5M.
- What is the long-term trend for Hasbro's wizards of the coast and digital gaming — advertising?
- Over 3 years (2022 to 2025), Hasbro's wizards of the coast and digital gaming — advertising has grown at a 11.0% compound annual growth rate (CAGR), from $90.6M to $124M.
- What does wizards of the coast and digital gaming — advertising mean?
- Expenditures related to marketing, promotional campaigns, and brand awareness efforts specifically for the gaming segment. This is a discretionary investment aimed at driving customer acquisition and engagement.
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