Hilton Grand Vacations HGV Marketing expense — Expenses

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Questions, answered.

What is Hilton Grand Vacations's marketing expense — expenses?

Hilton Grand Vacations (HGV) reported marketing expense — expenses of $239M in Q1 2026.

How has Hilton Grand Vacations's marketing expense — expenses changed year-over-year?

Hilton Grand Vacations's marketing expense — expenses increased by 3.9% year-over-year, from $230M to $239M.

What is the long-term trend for Hilton Grand Vacations's marketing expense — expenses?

Over 3 years (2022 to 2025), Hilton Grand Vacations's marketing expense — expenses has grown at a 23.1% compound annual growth rate (CAGR), from $551M to $1.03B.

What does marketing expense — expenses mean?

This metric represents the total costs incurred by the company to acquire new timeshare owners and promote vacation ownership products. It encompasses expenditures related to lead generation, sales center operations, and promotional activities designed to drive contract sales volume. Monitoring this expense provides insight into the company's customer acquisition efficiency and the scalability of its sales and marketing infrastructure.