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Haverty Furniture Companies HVT Advertising
Advertising at other companies
Other financials
Where this comes from
Reported directly by Haverty Furniture Companies in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Haverty Furniture Companies’s 10-K, filed February 26, 2026.
- Filed
- Feb 26, 2026, 3:33 PM EST
- Fiscal year
- FY2025
- Accession
- 0001628280-26-012199
Advertising costs, which include television, radio, newspaper, digital, and other media advertising, are expensed upon first showing. The total amount of prepaid advertising costs included in other current assets was approximately $59,000 and $1,307,000 at December 31, 2025 and 2024, respectively. We incurred approximately $43,546,000, $40,470,000 and $43,448,000 in advertising expense during 2025, 2024 and 2023, respectively.
ITEM 16. FORM 10-K SUMMARY
FAQ
- What is Haverty Furniture Companies's advertising?
- Haverty Furniture Companies (HVT) reported advertising of $10.89M in Q4 2025.
- How has Haverty Furniture Companies's advertising changed year-over-year?
- Haverty Furniture Companies's advertising increased by 7.6% year-over-year, from $10.12M to $10.89M.
- What is the long-term trend for Haverty Furniture Companies's advertising?
- Over 4 years (2021 to 2025), Haverty Furniture Companies's advertising has grown at a -3.1% compound annual growth rate (CAGR), from $49.34M to $43.55M.
- What does advertising mean?
- Expenditures related to marketing, promotional campaigns, and brand awareness initiatives aimed at driving customer traffic and sales. This metric measures the company's investment in demand generation and its effectiveness in maintaining market position within the competitive retail landscape.
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