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Hooker Furnishings Corporation HOFT Advertising

Advertising at other companies

Haverty Furniture Companies logo
Haverty Furniture CompaniesHVT
$10.89M+7.6%
ARH
Arhaus, Inc.ARHS
$11.4M-4.0%

Other financials

Income statement

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Revenue$69.5M-2.4%
Gross profit$20.6M+14.8%
Operating income$1.6M+417%
Net income$1.1M+135%
EPS (diluted)$0.10+134%

Balance sheet

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Cash & equivalents$10.6M-41.0%
Total debt$23.6M-65.9%
Total equity$169.1M-15.1%
Total assets$223.2M-25.5%

Cash flow

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Operating cash flow$14.4M-1.7%
CapEx$403.0K-44.6%
Free cash flow$14.0M+0.5%

Valuation

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Market cap$180.67M+63.2%
Enterprise value$193.62M+19.7%
P/S0.6×+0.3×

Profitability

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Gross margin26.4%+1.8pp
Operating margin-3.2%+1.4pp
Net margin-8.1%-31.3pp
FCF margin2.9%+2.0pp

Returns & leverage

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Return on equity-12.7%-52.5pp
Debt / equity0.1×-0.2×
Current ratio3.1×-0.9×

Where this comes from

Reported directly by Hooker Furnishings Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Hooker Furnishings Corporation’s 10-K, filed April 17, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Hooker Furnishings Corporation's advertising?
Hooker Furnishings Corporation (HOFT) reported advertising of $500K in Q4 2025.
How has Hooker Furnishings Corporation's advertising changed year-over-year?
Hooker Furnishings Corporation's advertising decreased by 23.1% year-over-year, from $650K to $500K.
What is the long-term trend for Hooker Furnishings Corporation's advertising?
Over 4 years (2022 to 2026), Hooker Furnishings Corporation's advertising has grown at a 1.3% compound annual growth rate (CAGR), from $1.9M to $2M.
What does advertising mean?
The total expenditure incurred for advertising, marketing, and promotional activities aimed at driving sales and brand awareness. This is a discretionary operating expense that directly impacts customer acquisition and market share. Analysts monitor this to evaluate the efficiency of the company's growth investments.