Wayfair W Advertising
Advertising at other companies
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Where this comes from
Reported directly by Wayfair in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The official record: Wayfair’s 10-Q, filed April 30, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Wayfair's advertising?
- Wayfair (W) reported advertising of $329M in Q1 2026.
- How has Wayfair's advertising changed year-over-year?
- Wayfair's advertising decreased by 4.4% year-over-year, from $344M to $329M.
- What is the long-term trend for Wayfair's advertising?
- Over 4 years (2021 to 2025), Wayfair's advertising has grown at a 0.8% compound annual growth rate (CAGR), from $1.38B to $1.43B.
- What does advertising mean?
- The total spending on marketing and promotional activities to drive sales.
- How do you interpret advertising?
- An increase is often necessary for growth, but if it outpaces revenue growth, it may signal diminishing returns on marketing spend.
- How does advertising compare across companies?
- Highly comparable across retail and consumer-facing digital businesses as a percentage of revenue.