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Wayfair W Advertising
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Where this comes from
Reported directly by Wayfair in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Wayfair’s 8-K, filed August 4, 2026. Open the filing →
- Filed
- Aug 4, 2026, 7:02 AM EDT
- Accession
- 0001616707-26-000147
FAQ
- What is Wayfair's advertising?
- Wayfair (W) reported advertising of $392M in Q2 2026.
- How has Wayfair's advertising changed year-over-year?
- Wayfair's advertising increased by 5.4% year-over-year, from $372M to $392M.
- What is the long-term trend for Wayfair's advertising?
- Over 4 years (2021 to 2025), Wayfair's advertising has grown at a 0.8% compound annual growth rate (CAGR), from $1.38B to $1.43B.
- What does advertising mean?
- Advertising expenses represent the total investment in marketing campaigns, digital media, and promotional activities designed to acquire new customers and retain existing ones. This is a critical driver of top-line growth in the e-commerce sector.
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