LPL Financial Holdings Promotional increased by 1.4% to $208.40M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 43.1%, from $145.65M to $208.40M. Over 4 years (FY 2021 to FY 2025), Promotional shows an upward trend with a 25.0% CAGR.
An increase may signal aggressive growth or recruitment efforts, while a decrease could indicate cost-cutting or reduced marketing efficiency.
Represents costs incurred for marketing, advertising, and advisor recruitment initiatives aimed at growing the firm's ad...
Commonly reported as marketing or business development expenses at peer financial services firms.
other_promotional_expenses| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $64.35M | $96.01M | $87.74M | $87.00M | $78.03M | $94.51M | $80.46M | $98.22M | $102.57M | $131.65M | $126.80M | $126.62M | $136.13M | $164.54M | $162.06M | $145.65M | $177.55M | $208.55M | $205.45M | $208.40M |
| QoQ Change | — | +49.2% | -8.6% | -0.8% | -10.3% | +21.1% | -14.9% | +22.1% | +4.4% | +28.4% | -3.7% | -0.1% | +7.5% | +20.9% | -1.5% | -10.1% | +21.9% | +17.5% | -1.5% | +1.4% |
| YoY Change | — | — | — | — | +21.3% | -1.6% | -8.3% | +12.9% | +31.4% | +39.3% | +57.6% | +28.9% | +32.7% | +25.0% | +27.8% | +15.0% | +30.4% | +26.7% | +26.8% | +43.1% |