Operating Expenses
Sales & Marketing
Mercado Libre Sales & Marketing increased by 24.4% to $1.04B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 62.9%, from $636.00M to $1.04B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 20.8% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryEfficiency
SignalContext dependent
VolatilityModerate
First reportedQ4 2013
Last reportedQ4 2025
How to read this metric
An increase may signal an aggressive growth strategy, while a decrease might indicate cost-cutting or reduced market investment.
Detailed definition
Selling and marketing expenses include costs associated with advertising, sales force compensation, and promotional acti...
Peer comparison
Common operating expense category; analyzed as a percentage of revenue to gauge marketing efficiency.
Metric ID:
is_selling_and_marketingHistorical Data
19 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $333.11M | $385.52M | $502.70M | $541.00M | $296.00M | $333.00M | $126.00M | $383.00M | $383.00M | $441.00M | $529.00M | $478.00M | $511.00M | $566.00M | $636.00M | $599.00M | $751.00M | $833.00M | $1.04B |
| QoQ Change | — | +15.7% | +30.4% | +7.6% | -45.3% | +12.5% | -62.2% | +204.0% | +0.0% | +15.1% | +20.0% | -9.6% | +6.9% | +10.8% | +12.4% | -5.8% | +25.4% | +10.9% | +24.4% |
| YoY Change | — | — | — | — | -11.1% | -13.6% | -74.9% | -29.2% | +29.4% | +32.4% | +319.8% | +24.8% | +33.4% | +28.3% | +20.2% | +25.3% | +47.0% | +47.2% | +62.9% |
Range$126.00M – $1.04B
CAGR+28.7%
Avg YoY Growth+36.1%
Median YoY Growth+28.3%
Current Streak3 quarters growth
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Mercado Libre's sales & marketing?
- Mercado Libre (MELI) reported sales & marketing of $1.04B in Q4 2025.
- How has Mercado Libre's sales & marketing changed year-over-year?
- Mercado Libre's sales & marketing increased by 62.9% year-over-year, from $636.00M to $1.04B.
- What is the long-term trend for Mercado Libre's sales & marketing?
- Over 4 years (2021 to 2025), Mercado Libre's sales & marketing has grown at a 20.8% compound annual growth rate (CAGR), from $1.51B to $3.22B.
- What does sales & marketing mean?
- Costs related to promoting products and acquiring or retaining customers.