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Morningstar MORN Sales & Marketing

Sales & Marketing at other companies

VAL
Value LineVALU
$1.09M-0.8%
MSCI logo
MSCIMSCI
$87.4M+11.8%
ATH
Aether HoldingsATHR
$188.99K+234%
Morgan Stanley logo
Morgan StanleyMS
$310M+30.3%
Midland States Bancorp logo
Midland States BancorpMSBI
$1.24M+56.5%
APA
Artisan Partners Asset Management Inc.APAM
$7.48M+16.3%

Other financials

Income statement

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Revenue$663.2M+9.6%
Gross profit$423.9M+13.2%
Operating income$160.6M+28.4%
Net income$107.8M+21.1%
EPS (diluted)$2.83+35.4%

Balance sheet

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Cash & equivalents$489.5M-2.8%
Total debt$1.9B+86.0%
Total equity$1.0B-36.6%
Total assets$3.9B+8.7%

Cash flow

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Operating cash flow$155.7M+57.3%
CapEx$33.2M-9.3%
Free cash flow$122.5M+96.3%

Valuation

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Market cap$7.54B-30.0%
Enterprise value$8.97B-20.6%
P/E17.9×-8.8×
P/S2.9×-1.6×

Profitability

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Gross margin62.2%+1.3pp
Operating margin23.5%+1.3pp
Net margin16.4%-0.8pp
FCF margin19.4%+2.8pp

Returns & leverage

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Return on equity32%+5.4pp
Debt / equity1.9×+1.2×
Current ratio1.1×-0.1×

Where this comes from

Reported directly by Morningstar in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The source filing: Morningstar’s 10-Q, filed July 29, 2026.

Filed
Jul 29, 2026, 4:27 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001289419-26-000041
(in millions, except per share amounts)Three months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Revenue$663.2$605.1$1,308.0$1,187.0
Operating expense:
Cost of revenue239.3230.6478.2462.0
Sales and marketing118.1119.7233.3232.3
General and administrative98.582.0182.5158.5
Depreciation and amortization53.548.5105.295.8
Total operating expense509.4480.8999.2948.6
Other operating income6.80.87.70.8

Item 1.Financial Statements

FAQ

What is Morningstar's sales & marketing?
Morningstar (MORN) reported sales & marketing of $118.1M in Q2 2026.
How has Morningstar's sales & marketing changed year-over-year?
Morningstar's sales & marketing decreased by 1.3% year-over-year, from $119.7M to $118.1M.
What is the long-term trend for Morningstar's sales & marketing?
Over 4 years (2021 to 2025), Morningstar's sales & marketing has grown at a 14.2% compound annual growth rate (CAGR), from $274.8M to $467M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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