Netflix Sales & Marketing increased by 41.6% to $1.11B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 14.1%, from $976.20M to $1.11B. Over 4 years (FY 2021 to FY 2025), Sales & Marketing shows an upward trend with a 6.7% CAGR.
Rising costs may indicate aggressive expansion or a more competitive environment requiring higher spend to acquire customers.
Costs incurred to promote, sell, and distribute products and services to customers. This includes advertising, sales com...
Enterprise software companies often have high sales costs due to the complexity of long-term contract negotiations.
is_selling_and_marketing| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $603.97M | $635.95M | $792.71M | $555.98M | $574.96M | $567.95M | $831.61M | $555.36M | $627.17M | $558.74M | $916.62M | $654.34M | $644.08M | $642.93M | $976.20M | $688.37M | $713.27M | $786.30M | $1.11B |
| QoQ Change | — | +5.3% | +24.7% | -29.9% | +3.4% | -1.2% | +46.4% | -33.2% | +12.9% | -10.9% | +64.1% | -28.6% | -1.6% | -0.2% | +51.8% | -29.5% | +3.6% | +10.2% | +41.6% |
| YoY Change | — | — | — | — | -4.8% | -10.7% | +4.9% | -0.1% | +9.1% | -1.6% | +10.2% | +17.8% | +2.7% | +15.1% | +6.5% | +5.2% | +10.7% | +22.3% | +14.1% |
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