Operating Expenses
Sales & Marketing
Okta, Inc. Sales & Marketing increased by 5.3% to $278M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 17.3%, from $237M to $278M. Over 4 years (FY 2022 to FY 2026), Sales & Marketing shows an upward trend with a 7.2% CAGR.
Analysis
StatementIncome Statement
SectionOperating Expenses
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2016
Last reportedQ1 2027May 29, 2026
How to read this metric
High spending is often necessary for growth, but excessive spending relative to revenue growth may indicate inefficient customer acquisition.
Detailed definition
Selling and marketing expenses include costs related to advertising, sales commissions, marketing programs, and the pers...
Peer comparison
Standard operating expense category for all growth-oriented companies.
Metric ID:
selling_and_marketingHistorical Data
21 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 | Q4 '26 | Q1 '27 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $146.52M | $198.35M | $203.88M | $222.25M | $252M | $265M | $290M | $259M | $256M | $261M | $270M | $249M | $236M | $238M | $256M | $235M | $237M | $246M | $271M | $264M | $278M |
| QoQ Change | — | +35.4% | +2.8% | +9.0% | +13.4% | +5.2% | +9.4% | -10.7% | -1.2% | +2.0% | +3.4% | -7.8% | -5.2% | +0.8% | +7.6% | -8.2% | +0.9% | +3.8% | +10.2% | -2.6% | +5.3% |
| YoY Change | — | — | — | — | +72.0% | +33.6% | +42.2% | +16.5% | +1.6% | -1.5% | -6.9% | -3.9% | -7.8% | -8.8% | -5.2% | -5.6% | +0.4% | +3.4% | +5.9% | +12.3% | +17.3% |
Range$146.52M – $290M
CAGR+13.7%
Avg YoY Growth+9.7%
Median YoY Growth+1.6%
Sales & Marketing at Other Companies
Frequently Asked Questions
- What is Okta, Inc.'s sales & marketing?
- Okta, Inc. (OKTA) reported sales & marketing of $278M in Q1 2026.
- How has Okta, Inc.'s sales & marketing changed year-over-year?
- Okta, Inc.'s sales & marketing increased by 17.3% year-over-year, from $237M to $278M.
- What is the long-term trend for Okta, Inc.'s sales & marketing?
- Over 4 years (2022 to 2026), Okta, Inc.'s sales & marketing has grown at a 7.2% compound annual growth rate (CAGR), from $771M to $1.02B.
- What does sales & marketing mean?
- Costs associated with promoting products and acquiring new customers.