Gillette — Change in estimated fair value (in percent)
Business Segments · Change in estimated fair value (in percent)Procter & Gamble Gillette — Change in estimated fair value (in percent) remained flat by 0.0% to -$0.05 in Q4 2025 compared to the prior quarter. Year-over-year, this metric was flat by 0.0%, from -$0.05 to -$0.05. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase indicates growing brand equity and stronger future cash flow expectations, while a decrease suggests potential impairment, increased competition, or shifting consumer preferences in the grooming category.
Detailed definition
This metric represents the percentage change in the estimated fair value of the Gillette product line, reflecting shifts...
Peer comparison
Comparable to brand valuation adjustments or goodwill impairment tests performed by consumer packaged goods peers with significant legacy brand portfolios.
pg_segment_gillette_change_in_estimated_fair_value_in_percentHistorical Data
| Q4 '23 | Q1 '24 | Q4 '24 | Q1 '25 | Q4 '25 | |
|---|---|---|---|---|---|
| Value | $0.05 | $0.05 | -$0.05 | -$0.05 | -$0.05 |
| QoQ Change | — | +0.0% | -200.0% | +0.0% | +0.0% |
| YoY Change | — | — | -200.0% | -200.0% | +0.0% |
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Frequently Asked Questions
- What is Procter & Gamble's gillette — change in estimated fair value (in percent)?
- Procter & Gamble (PG) reported gillette — change in estimated fair value (in percent) of -$0.05 in Q4 2025.
- How has Procter & Gamble's gillette — change in estimated fair value (in percent) changed year-over-year?
- Procter & Gamble's gillette — change in estimated fair value (in percent) decreased by 0.0% year-over-year, from -$0.05 to -$0.05.
- What does gillette — change in estimated fair value (in percent) mean?
- The percentage change in the estimated market value of the Gillette brand and its associated product line.