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Planet Fitness PLNT Franchise — SG&A

Other segment segments

Corporate-owned clubs
$2.9M-10.9%

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Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%—
Debt / equity50.9×—
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001637207-26-000044
Franchise Segment / (in thousands)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Selling, general and administrative$9,135$8,772$17,550$15,985
National advertising fund expense32,92222,77765,14044,721
Cost of revenue2,3252,2313,8773,263
Other segment income, net⁽¹⁾(341)(624)(2,780)(498)
Total$44,041$33,156$83,787$63,471

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's franchise — SG&A?
Planet Fitness (PLNT) reported franchise — SG&A of $9.14M in Q2 2026.
How has Planet Fitness's franchise — SG&A changed year-over-year?
Planet Fitness's franchise — SG&A increased by 4.1% year-over-year, from $8.77M to $9.14M.
What is the long-term trend for Planet Fitness's franchise — SG&A?
Over 3 years (2022 to 2025), Planet Fitness's franchise — SG&A has grown at a 0.0% compound annual growth rate (CAGR), from $34.37M to $34.4M.
What does franchise — SG&A mean?
Includes the overhead costs associated with managing the franchise network, such as administrative salaries, marketing support, and legal expenses. This metric tracks the operational efficiency of the corporate team in supporting the franchise base. Monitoring this helps investors understand the scalability of the franchise model as the number of locations grows.

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