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SG&A at other companies

Xponential Fitness logo
Xponential FitnessXPOF
$32.03M+33.0%
Life Time Group Holdings logo
Life Time Group HoldingsLTH
$66.03M+7.1%
Wingstop logo
WingstopWING
$30.24M-8.2%
The Joint Corp. logo
The Joint Corp.JYNT
$12.87M+10.6%

Segments

By segment

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Franchise$9.14M+4.1%
Corporate-owned clubs$2.9M-10.9%

Other financials

Income statement

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Revenue$365.2M+7.1%
Gross profit$300.7M+6.8%
Operating income$123.8M+20.9%
Net income$67.1M+15.6%
EPS (diluted)$0.87+26.1%

Balance sheet

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Cash & equivalents$371.2M-5.3%
Total debt$3.0B+13.4%
Total equity-$612.7M-286%
Total assets$3.0B-3.7%

Cash flow

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Operating cash flow$45.9M+4.5%
CapEx$41.9M+17.3%
Free cash flow$4.0M-51.3%

Valuation

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Market cap$4.05B-54.5%
Enterprise value$6.67B-40.1%
P/E17×-30.1×
P/S2.9×-4.2×

Profitability

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Gross margin81.7%-1.7pp
Operating margin30.9%+2.7pp
Net margin16.9%+1.8pp
FCF margin18.6%+2.2pp

Returns & leverage

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Return on equity-61.7%
Debt / equity50.9×
Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:SellingGeneralAndAdministrativeExpense.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed
Aug 6, 2026, 4:17 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001637207-26-000044
(in thousands, except per share amounts)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Operating costs and expenses:
Cost of revenue64,49559,423109,83681,908
Club operations81,69877,437169,892159,117
Selling, general and administrative34,40635,51168,55669,818
National advertising fund expense32,92222,77765,14044,721
Depreciation and amortization40,14338,42980,39476,710
Other (gains) losses, net(12,254)4,900(13,841)3,663
Total operating costs and expenses241,410238,477479,977435,937

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's SG&A?
Planet Fitness (PLNT) reported SG&A of $34.41M in Q2 2026.
How has Planet Fitness's SG&A changed year-over-year?
Planet Fitness's SG&A decreased by 3.1% year-over-year, from $35.51M to $34.41M.
What is the long-term trend for Planet Fitness's SG&A?
Over 4 years (2021 to 2025), Planet Fitness's SG&A has grown at a 9.8% compound annual growth rate (CAGR), from $94.54M to $137.63M.
What does SG&A mean?
Combined selling expenses (sales force, marketing, distribution) and general & administrative costs (management, legal, accounting, facilities) — the broadest opex category.

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