What is Planet Fitness's total cost of revenue?

Planet Fitness (PLNT) reported total cost of revenue of $64.5M in Q2 2026.

How has Planet Fitness's total cost of revenue changed year-over-year?

Planet Fitness's total cost of revenue increased by 8.5% year-over-year, from $59.42M to $64.5M.

What is the long-term trend for Planet Fitness's total cost of revenue?

Over 4 years (2021 to 2025), Planet Fitness's total cost of revenue has grown at a 22.9% compound annual growth rate (CAGR), from $100.99M to $230.31M.

What does total cost of revenue mean?

The aggregate of all direct costs attributable to producing goods and delivering services that generated the company's revenue, including materials, labor, and overhead.

Planet Fitness (PLNT) Total Cost of Revenue

Screener

Total Cost of Revenue at other companies

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$263.4M-5.5%

Xponential FitnessXPOF

$11.61M—

Life Time Group HoldingsLTH

$453.73M+12.3%

Papa John's InternationalPZZA

$339.03M-8.8%

WingstopWING

$25.07M+2.7%

Dine Brands GlobalDIN

$80.7M-6.6%

Segments

By segment

See full

Equipment$60.6M+9.3%

Franchise$2.33M+4.2%

Other financials

Income statement

See full

Revenue$365.2M+7.1%

Gross profit$300.7M+6.8%

Operating income$123.8M+20.9%

Net income$67.1M+15.6%

EPS (diluted)$0.87+26.1%

Balance sheet

See full

Cash & equivalents$371.2M-5.3%

Total debt$3.0B+13.4%

Total equity-$612.7M-286%

Total assets$3.0B-3.7%

Cash flow

See full

Operating cash flow$45.9M+4.5%

CapEx$41.9M+17.3%

Free cash flow$4.0M-51.3%

Valuation

See full

Market cap$4.05B-54.5%

Enterprise value$6.67B-40.1%

P/E17×-30.1×

P/S2.9×-4.2×

Profitability

See full

Gross margin81.7%-1.7pp

Operating margin30.9%+2.7pp

Net margin16.9%+1.8pp

FCF margin18.6%+2.2pp

Returns & leverage

See full

Return on equity-61.7%—

Debt / equity50.9×—

Current ratio1.6×-0.5×

Where this comes from

Reported directly by Planet Fitness in its filing.

Tagged under the XBRL concept us-gaap:CostOfRevenue.

The source filing: Planet Fitness’s 10-Q, filed August 6, 2026.

Filed: Aug 6, 2026, 4:17 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001637207-26-000044

(in thousands, except per share amounts)	Three Months Ended June 30, 2026	Three Months Ended June 30, 2025	Six Months Ended June 30, 2026	Six Months Ended June 30, 2025
Equipment	85,583	82,232	147,730	110,045
Total revenue	365,223	340,879	702,459	617,541
Operating costs and expenses:
Cost of revenue	64,495	59,423	109,836	81,908
Club operations	81,698	77,437	169,892	159,117
Selling, general and administrative	34,406	35,511	68,556	69,818
National advertising fund expense	32,922	22,777	65,140	44,721
Depreciation and amortization	40,143	38,429	80,394	76,710

Item 1. Condensed Consolidated Financial Statements

FAQ

What is Planet Fitness's total cost of revenue?: Planet Fitness (PLNT) reported total cost of revenue of $64.5M in Q2 2026.
How has Planet Fitness's total cost of revenue changed year-over-year?: Planet Fitness's total cost of revenue increased by 8.5% year-over-year, from $59.42M to $64.5M.
What is the long-term trend for Planet Fitness's total cost of revenue?: Over 4 years (2021 to 2025), Planet Fitness's total cost of revenue has grown at a 22.9% compound annual growth rate (CAGR), from $100.99M to $230.31M.
What does total cost of revenue mean?: The aggregate of all direct costs attributable to producing goods and delivering services that generated the company's revenue, including materials, labor, and overhead.

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Planet Fitness PLNT Total Cost of Revenue

Total Cost of Revenue at other companies

Segments

By segment

Other financials

Income statement

Balance sheet

Cash flow

Valuation

Profitability

Returns & leverage

Where this comes from

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