Products & Services · Amortization of deferred policy acquisition costs
Annuities — Amortization of deferred policy acquisition costs
Prudential Financial Annuities — Amortization of deferred policy acquisition costs decreased by 4.9% to $58.00M in Q1 2026 compared to the prior quarter. This is a positive signal — lower values indicate better performance for this metric.
Analysis
StatementSegment
CategoryProfitability
SignalLower is better
VolatilityModerate
First reportedQ1 2025
Last reportedQ1 2026May 6, 2026
How to read this metric
High amortization relative to sales can indicate shrinking margins or a shift in the expected profitability of the underlying book of business.
Detailed definition
This represents the periodic expense recognized as the capitalized acquisition costs are systematically written off over...
Peer comparison
Standard expense metric for insurance companies to track the realization of acquisition costs.
Metric ID:
pru_segment_annuities_amortization_of_deferred_policy_acquisition_costsHistorical Data
2 periods
| Q1 '25 | Q1 '26 | |
|---|---|---|
| Value | $61.00M | $58.00M |
| QoQ Change | — | -4.9% |
| YoY Change | — | -4.9% |
Range$58.00M – $61.00M
Avg YoY Growth-4.9%
Median YoY Growth-4.9%
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Frequently Asked Questions
- What is Prudential Financial's annuities — amortization of deferred policy acquisition costs?
- Prudential Financial (PRU) reported annuities — amortization of deferred policy acquisition costs of $58.00M in Q1 2026.
- What does annuities — amortization of deferred policy acquisition costs mean?
- The annual expense recognized from writing down the costs of acquiring annuity customers.