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Prudential Financial PRU Annuities — Amortization of deferred policy acquisition costs

Other product segments

Variable Universal Life
$57M+11.8%
Guaranteed Universal Life
$6M

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Other financials

Income statement

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Revenue$15.7B+14.1%
Net income$985.0M+84.8%
EPS (diluted)$2.80+89.2%

Balance sheet

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Cash & equivalents$15.2B-8.9%
Total debt$19.7B+5.4%
Total equity$31.6B+3.3%
Total assets$783.55B+3.2%

Cash flow

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Operating cash flow$2.3B+102%

Valuation

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Market cap$41.48B+13.2%
Enterprise value$45.98B+19.0%
P/E10.6×-11.1×
P/S0.6×0.0×

Profitability

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Net margin6%+3.2pp

Returns & leverage

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Return on equity12.6%+6.8pp
Debt / equity0.6×0.0×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCostAmortizationExpense.

The source filing: Prudential Financial’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:24 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001137774-26-000176
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Change in estimates of liability for future policy benefits(1)513(175)552(225)
Interest credited to policyholders’ account balances1,9741,1383,0831,963
Dividends to policyholders478259710404
Amortization of deferred policy acquisition costs(1)430407841814
General and administrative expenses(1)3,3373,1766,8066,259
Total benefits and expenses14,48312,98629,27625,536
INCOME (LOSS) BEFORE INCOME TAXES AND EQUITY IN EARNINGS OF JOINT VENTURES AND OTHER OPERATING ENTITIES1,1787401,9111,660
Total income tax expense (benefit)218195347402

ITEM 1. Financial Statements

FAQ

What is Prudential Financial's annuities — amortization of deferred policy acquisition costs?
Prudential Financial (PRU) reported annuities — amortization of deferred policy acquisition costs of $60M in Q2 2026.
What does annuities — amortization of deferred policy acquisition costs mean?
This represents the periodic expense recognized as the capitalized acquisition costs are systematically written off over the life of the annuity contracts. It reflects the ongoing cost of past sales efforts impacting current earnings.

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