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Prudential Financial PRU Total — Amortization of deferred policy acquisition costs

Other segment segments

Individual Life
$111M+6.7%
Retirement
$89M
Corporate and Other
-$16M-6.7%

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$45M-6.3%
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AFLDisability — Amortization of deferred policy acquisition costs
$30M0.0%
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AFLOther — Amortization of deferred policy acquisition costs
$1M-50.0%
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CIAPermanent — Amortization of deferred policy acquisition costs
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ALLProtection Services — Amortization of deferred policy acquisition costs
$356M+8.5%

Other financials

Income statement

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Revenue$15.7B+14.1%
Net income$985.0M+84.8%
EPS (diluted)$2.80+89.2%

Balance sheet

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Cash & equivalents$15.2B-8.9%
Total debt$19.7B+5.4%
Total equity$31.6B+3.3%
Total assets$783.55B+3.2%

Cash flow

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Operating cash flow$2.3B+102%

Valuation

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Market cap$41.84B+15.1%
Enterprise value$46.34B+20.8%
P/E10.7×-10.9×
P/S0.7×0.0×

Profitability

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Net margin6%+3.2pp

Returns & leverage

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Return on equity12.6%+6.8pp
Debt / equity0.6×0.0×

Where this comes from

Reported directly by Prudential Financial in its filing.

Tagged under the XBRL concept us-gaap:DeferredPolicyAcquisitionCostAmortizationExpense.

The source filing: Prudential Financial’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 4:24 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001137774-26-000176
Line itemRetirementIndividual Life / Term LifeIndividual Life / Variable/Universal LifeU.S. Legacy Products / AnnuitiesU.S. Legacy Products / Guaranteed Universal LifeInternational BusinessesTotal
Balance, BOP$2,304$2,203$4,845$2,308$545$9,678$21,883
Capitalization3521003382105051,307
Amortization expense(172)(105)(114)(118)(10)(360)(879)
Other adjustments01(3)0064
Foreign currency adjustment(1)0000(66)(67)
Balance, EOP$2,483$2,199$5,066$2,192$545$9,76322,248
Other businesses(368)
Total DAC balance$21,880

ITEM 1. Financial Statements

FAQ

What is Prudential Financial's total — amortization of deferred policy acquisition costs?
Prudential Financial (PRU) reported total — amortization of deferred policy acquisition costs of $448M in Q2 2026.
How has Prudential Financial's total — amortization of deferred policy acquisition costs changed year-over-year?
Prudential Financial's total — amortization of deferred policy acquisition costs increased by 8.0% year-over-year, from $415M to $448M.
What is the long-term trend for Prudential Financial's total — amortization of deferred policy acquisition costs?
Over 4 years (2021 to 2025), Prudential Financial's total — amortization of deferred policy acquisition costs has grown at a 1.6% compound annual growth rate (CAGR), from -$1.51B to -$1.6B.
What does total — amortization of deferred policy acquisition costs mean?
The periodic expense recognized as deferred acquisition costs are systematically written off over the life of the insurance contracts. This ensures that the costs of acquiring business are matched against the revenue generated by those policies over time.

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