What does free cash flow mean?

Free cash flow represents the cash generated by a company after accounting for cash outflows to support operations and maintain or expand its capital asset base. It serves as a critical indicator of a company's ability to fund organic growth, pay down debt, or return capital to shareholders without relying on external financing.

Rocky Brands RCKY Free cash flow

Discontinued — last reported Q2 '20

Free cash flow at other companies

V.F. CorporationVFC

$5.92M—

Wolverine World WideWWW

-$84.9M+7.1%

Steven MaddenSHOO

-$61.24M-114%

Boot Barn HoldingsBOOT

$147.97M+29.6%

NikeNKE

$284M-83.4%

Deckers Outdoor CorporationDECK

——

Other financials

Income statement

See full

Revenue$124.4M+9.1%

Balance sheet

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Cash & equivalents$1.7M-34.8%

Total debt$130.5M-2.8%

Total equity$252.5M+6.9%

Total assets$477.2M+1.9%

Valuation

See full

Market cap$304.75M+95.3%

Enterprise value$433.55M+50.7%

P/S0.6×+0.3×

Profitability

See full

Gross margin36.5%—

Operating margin7.9%—

Net margin6.2%—

FCF margin6.5%—

Returns & leverage

See full

Return on equity9.8%—

Debt / equity0.5×-0.1×

Current ratio2.9×+0.3×

Where this comes from

Calculated from Rocky Brands’s reported figures.

$4.7Mnet cash from operating−$2.1Mcapital expenditures=$2.61M

The official record: Rocky Brands’s 10-Q, filed August 6, 2020, on SEC EDGAR. View the filing →

Questions, answered.

What does free cash flow mean?: Free cash flow represents the cash generated by a company after accounting for cash outflows to support operations and maintain or expand its capital asset base. It serves as a critical indicator of a company's ability to fund organic growth, pay down debt, or return capital to shareholders without relying on external financing.