Target TGT Advertising revenue — Net Sales
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Where this comes from
Reported directly by Target in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The official record: Target’s 10-Q, filed May 29, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Target's advertising revenue — net sales?
- Target (TGT) reported advertising revenue — net sales of $246M in Q1 2026.
- How has Target's advertising revenue — net sales changed year-over-year?
- Target's advertising revenue — net sales increased by 50.9% year-over-year, from $163M to $246M.
- What is the long-term trend for Target's advertising revenue — net sales?
- Over 3 years (2022 to 2025), Target's advertising revenue — net sales has grown at a 31.3% compound annual growth rate (CAGR), from $404M to $915M.
- What does advertising revenue — net sales mean?
- This metric represents the total revenue generated by selling advertising space and promotional opportunities to third-party brands and vendors across the retailer's digital and physical platforms. It reflects the company's ability to monetize its massive customer traffic and first-party data by offering partners targeted marketing reach. This revenue stream is increasingly significant as retailers leverage their ecosystem to create high-margin, non-merchandise income.