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Target TGT Advertising revenue — Net Sales
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Where this comes from
Reported directly by Target in its filing.
Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.
The source filing: Target’s 10-Q, filed May 29, 2026.
- Filed
- May 29, 2026, 3:56 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000027419-26-000022
| Net Sales / (millions) | Three Months Ended / May 2, 2026 | Three Months Ended / May 3, 2025 |
|---|---|---|
| Home furnishings & décor (e) | 3,239 | 3,220 |
| Household essentials (f) | 4,570 | 4,357 |
| Other merchandise sales | 56 | 40 |
| Merchandise sales | 24,894 | 23,405 |
| Advertising revenue | 246 | 163 |
| Credit card profit sharing | 130 | 141 |
| Other | 173 | 137 |
| Net sales | $25,443 | $23,846 |
Item 1. Financial Statements (unaudited)
FAQ
- What is Target's advertising revenue — net sales?
- Target (TGT) reported advertising revenue — net sales of $246M in Q1 2026.
- How has Target's advertising revenue — net sales changed year-over-year?
- Target's advertising revenue — net sales increased by 50.9% year-over-year, from $163M to $246M.
- What is the long-term trend for Target's advertising revenue — net sales?
- Over 3 years (2022 to 2025), Target's advertising revenue — net sales has grown at a 31.3% compound annual growth rate (CAGR), from $404M to $915M.
- What does advertising revenue — net sales mean?
- This metric represents the total revenue generated by selling advertising space and promotional opportunities to third-party brands and vendors across the retailer's digital and physical platforms. It reflects the company's ability to monetize its massive customer traffic and first-party data by offering partners targeted marketing reach. This revenue stream is increasingly significant as retailers leverage their ecosystem to create high-margin, non-merchandise income.
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