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Target TGT Hardlines (Fun 101) — Net Sales

Other product segments

Food & beverage
$6.26B+6.1%
Household essentials
$4.57B+4.9%
Apparel & accessories
$3.85B+3.6%
Beauty
$3.4B+9.6%
Home furnishings & décor
$3.24B+0.6%
Advertising revenue
$246M+50.9%
Other
$173M+26.3%
Credit card profit sharing
$130M-7.8%
Other merchandise sales
$56M+40.0%

Similar metrics at other companies

Lowe's Companies logo
LOWHardlines — Net Sales
$6.79B+3.3%
Dick's Sporting Goods logo
DKSHardlines — Net Sales
$1.33B+11.2%
Lowe's Companies logo
LOWHardlines — Net sales (in percent)
29.4%-2.0pp
Home Depot logo
HDMajor Product Line Hardlines — Net Sales
$12.19B+2.7%
Home Depot logo
HDHardware — Net Sales
$2.25B0.0%
Dorman Products logo
DORMHeavy Duty — Net Sales
$57.81M+11.9%

Other financials

Income statement

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Revenue$25.4B+6.7%
Gross profit$7.4B+9.9%
Operating income$1.1B-22.9%
Net income$781.0M-24.6%
EPS (diluted)$1.71-24.7%

Balance sheet

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Cash & equivalents$3.5B+22.4%
Total debt$18.8B-1.1%
Total equity$16.4B+9.7%
Total assets$58.0B+3.2%

Cash flow

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Operating cash flow$716.0M+160%
CapEx$1.0B+31.0%
Free cash flow-$319.0M+38.1%

Valuation

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Market cap$63.39B+46.0%
Enterprise value$78.69B+32.1%
P/E18.4×+8.0×
P/S0.6×+0.2×

Profitability

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Gross margin28.1%+0.1pp
Operating margin4.5%-0.9pp
Net margin3.2%-0.7pp
FCF margin2.8%-0.5pp

Returns & leverage

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Return on equity22%-7.1pp
Debt / equity1.1×-0.1×
Current ratio0.9×0.0×

Where this comes from

Reported directly by Target in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The official record: Target’s 10-Q, filed May 29, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Target's hardlines (fun 101) — net sales?
Target (TGT) reported hardlines (fun 101) — net sales of $3.52B in Q1 2026.
How has Target's hardlines (fun 101) — net sales changed year-over-year?
Target's hardlines (fun 101) — net sales increased by 14.6% year-over-year, from $3.07B to $3.52B.
What is the long-term trend for Target's hardlines (fun 101) — net sales?
Over 4 years (2021 to 2025), Target's hardlines (fun 101) — net sales has grown at a -4.0% compound annual growth rate (CAGR), from $18.61B to $15.8B.
What does hardlines (fun 101) — net sales mean?
This metric represents the total revenue generated from the sale of hardlines merchandise, which typically includes electronics, toys, sporting goods, and entertainment products. It serves as a key indicator of consumer demand for durable goods and discretionary spending patterns within the retailer's broader product portfolio. Tracking this segment helps investors gauge the effectiveness of the company's merchandising strategy and its ability to compete in high-velocity, trend-driven categories.