Advertising services — Net Sales
Amazon Advertising services — Net Sales increased by 20.4% to $21.32B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 23.3%, from $17.29B to $21.32B. Over 4 years (FY 2021 to FY 2025), Advertising services — Net Sales shows an upward trend with a 21.8% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
How to read this metric
An increase signals growing platform dominance and higher merchant demand for visibility, while a decrease may indicate a shift in marketing budgets to competing digital ad platforms or a slowdown in marketplace activity.
Detailed definition
This metric represents the revenue generated from sales of advertising services to sellers, vendors, publishers, authors...
Peer comparison
Comparable to digital ad revenue at Google (Search), Meta (Ads), or Walmart (Connect), reflecting the shift from traditional media to retail media networks.
amzn_segment_advertising_services_net_salesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $7.45B | $7.61B | $9.72B | $7.88B | $8.76B | $9.55B | $11.56B | $9.51B | $10.68B | $12.06B | $14.65B | $11.82B | $12.77B | $14.33B | $17.29B | $13.92B | $15.69B | $17.70B | $21.32B |
| QoQ Change | — | +2.2% | +27.6% | -18.9% | +11.2% | +9.0% | +21.0% | -17.7% | +12.3% | +12.9% | +21.5% | -19.3% | +8.0% | +12.2% | +20.6% | -19.5% | +12.7% | +12.8% | +20.4% |
| YoY Change | — | — | — | — | +17.5% | +25.4% | +18.9% | +20.7% | +22.0% | +26.3% | +26.8% | +24.3% | +19.5% | +18.8% | +18.0% | +17.7% | +22.9% | +23.5% | +23.3% |
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Frequently Asked Questions
- What is Amazon's advertising services — net sales?
- Amazon (AMZN) reported advertising services — net sales of $21.32B in Q4 2025.
- How has Amazon's advertising services — net sales changed year-over-year?
- Amazon's advertising services — net sales increased by 23.3% year-over-year, from $17.29B to $21.32B.
- What is the long-term trend for Amazon's advertising services — net sales?
- Over 4 years (2021 to 2025), Amazon's advertising services — net sales has grown at a 21.8% compound annual growth rate (CAGR), from $31.16B to $68.64B.
- What does advertising services — net sales mean?
- The total money earned from selling digital ad space and marketing tools to third-party sellers and brands on the platform.