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Amazon AMZN Advertising services — Net Sales

Other product segments

Online stores
$70.43B+14.6%
Third-party seller services
$46.78B+15.9%
AWS
$37.59B+28.4%
Subscription services
$13.73B+12.5%
Physical stores
$5.79B+3.6%
Other
$1.65B+25.4%

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Other financials

Income statement

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Revenue$200.61B+19.6%
Gross profit$104.83B+20.6%
Operating income$27.5B+43.2%
Net income$62.6B+245%
EPS (diluted)$5.75+242%

Balance sheet

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Cash & equivalents$78.2B+35.5%
Total debt$128.89B-16.6%
Total equity$551.62B+65.3%
Total assets$1.10T+60.6%

Cash flow

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Operating cash flow$45.4B+39.6%
CapEx-$54.2B-268%
Free cash flow-$8.8B-2,757%

Valuation

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Market cap$2.94T+24.0%
Enterprise value$2.99T+21.2%
P/E23.8×-9.8×
P/S3.8×+0.3×

Profitability

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Gross margin50.8%+1.2pp
Operating margin12.1%+0.7pp
Net margin15.9%+5.4pp
FCF margin0.2%-1.8pp

Returns & leverage

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Return on equity27.9%+3.1pp
Debt / equity0.2×-0.2×
Current ratio0.0×

Where this comes from

Reported directly by Amazon in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Amazon’s 8-K, filed July 30, 2026. Open the filing →

Filed
Jul 30, 2026, 4:06 PM EDT
Accession
0001018724-26-000024

FAQ

What is Amazon's advertising services — net sales?
Amazon (AMZN) reported advertising services — net sales of $19.81B in Q2 2026.
How has Amazon's advertising services — net sales changed year-over-year?
Amazon's advertising services — net sales increased by 26.2% year-over-year, from $15.69B to $19.81B.
What is the long-term trend for Amazon's advertising services — net sales?
Over 4 years (2021 to 2025), Amazon's advertising services — net sales has grown at a 21.8% compound annual growth rate (CAGR), from $31.16B to $68.64B.
What does advertising services — net sales mean?
This metric represents the revenue generated from sales of advertising services to sellers, vendors, publishers, authors, and others through programs such as sponsored ads, display, and video advertising. It reflects the company's ability to monetize its high-intent user traffic and digital ecosystem by providing marketing tools to third-party participants. This revenue stream is a key driver of margin expansion as it typically carries higher incremental profitability than core retail operations.

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