Amazon Subscription services — Net Sales increased by 4.4% to $13.12B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 14.0%, from $11.51B to $13.12B. Over 4 years (FY 2021 to FY 2025), Subscription services — Net Sales shows an upward trend with a 11.8% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates growing customer loyalty, higher retention rates, and successful expansion of the digital content library, while a decrease may suggest market saturation or a weakening value proposition relative to competitors.
This metric represents the total revenue generated from recurring fees associated with Amazon Prime memberships, as well...
Similar to subscription revenue at companies like Walmart (Walmart+), Costco (Membership Fees), or Netflix, though it combines both retail access and digital content delivery.
amzn_segment_subscription_services_net_sales| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $7.92B | $8.15B | $8.12B | $8.41B | $8.72B | $8.90B | $9.19B | $9.66B | $9.89B | $10.17B | $10.49B | $10.72B | $10.87B | $11.28B | $11.51B | $11.72B | $12.21B | $12.57B | $13.12B |
| QoQ Change | — | +2.9% | -0.3% | +3.5% | +3.6% | +2.1% | +3.2% | +5.1% | +2.5% | +2.8% | +3.1% | +2.2% | +1.3% | +3.8% | +2.0% | +1.8% | +4.2% | +3.0% | +4.4% |
| YoY Change | — | — | — | — | +10.1% | +9.3% | +13.1% | +14.8% | +13.5% | +14.2% | +14.1% | +11.0% | +9.8% | +10.9% | +9.7% | +9.3% | +12.4% | +11.5% | +14.0% |
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