Amazon Online stores — Net Sales increased by 23.1% to $82.99B in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 9.8%, from $75.56B to $82.99B. Over 4 years (FY 2021 to FY 2025), Online stores — Net Sales shows an upward trend with a 4.9% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
An increase indicates growing consumer adoption of the e-commerce platform and successful inventory management, while a decrease may signal increased competition or a shift toward third-party marketplace models.
This metric represents the total revenue generated from first-party retail sales where the company acts as the merchant...
In the retail industry, this is comparable to direct-to-consumer (DTC) digital revenue or first-party (1P) e-commerce sales at companies like Walmart, Target, or JD.com.
amzn_segment_online_stores_net_sales| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $53.16B | $49.94B | $66.08B | $51.13B | $50.86B | $53.49B | $64.53B | $51.10B | $52.97B | $57.27B | $70.54B | $54.67B | $55.39B | $61.41B | $75.56B | $57.41B | $61.49B | $67.41B | $82.99B |
| QoQ Change | — | -6.0% | +32.3% | -22.6% | -0.5% | +5.2% | +20.6% | -20.8% | +3.7% | +8.1% | +23.2% | -22.5% | +1.3% | +10.9% | +23.0% | -24.0% | +7.1% | +9.6% | +23.1% |
| YoY Change | — | — | — | — | -4.3% | +7.1% | -2.3% | -0.1% | +4.2% | +7.1% | +9.3% | +7.0% | +4.6% | +7.2% | +7.1% | +5.0% | +11.0% | +9.8% | +9.8% |
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